{"id":34461,"date":"2022-01-13T07:11:48","date_gmt":"2022-01-13T04:11:48","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34461"},"modified":"2025-04-19T12:51:35","modified_gmt":"2025-04-19T09:51:35","slug":"arama-trendleri-dijital-stratejiniz-icin-ne-anlama-geliyor","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/arama-trendleri-dijital-stratejiniz-icin-ne-anlama-geliyor\/","title":{"rendered":"2021 Arama Trendleri Dijital Stratejiniz \u0130\u00e7in Ne Anlama Geliyor?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/arama-trendleri-dijital-stratejiniz-icin-ne-anlama-geliyor\/#Arama_Talebin_Dilidir\" >Arama Talebin Dilidir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/arama-trendleri-dijital-stratejiniz-icin-ne-anlama-geliyor\/#Modern_Arama_Kampanyalarini_Benimsemek\" >Modern Arama Kampanyalar\u0131n\u0131 Benimsemek<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>2021 B2B Y\u0131l\u0131n Arama Trendleri raporu, bize h\u00e2l\u00e2 belirsizlik i\u00e7inde devam eden ve normalin ne oldu\u011funu yeniden tan\u0131mlayan bir d\u00fcnyay\u0131 g\u00f6steriyor.<\/strong><\/p>\n<p>D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan h\u0131zl\u0131 art\u0131\u015f g\u00f6steren milyonlarca araman\u0131n analizini i\u00e7eren rapordan elde edilen bilgiler; baz\u0131 konularda gev\u015feyen k\u0131s\u0131tlamalar\u0131 temkinli bir \u015fekilde benimsiyor olsak da, bir\u00e7ok konuda son iki y\u0131lda olu\u015fan al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 b\u0131rakmaya hen\u00fcz haz\u0131r olmad\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steriyor.<\/p>\n<p>Peki t\u00fcm bunlar pazarlamac\u0131lar i\u00e7in ne anlama geliyor?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Arama_Talebin_Dilidir\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34462\" title=\"TwG_US_2144_Inline_Hero_wdsNUoS\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/TwG_US_2144_Inline_Hero_wdsNUoS-1.gif\" alt=\"TwG_US_2144_Inline_Hero_wdsNUoS\" width=\"1600\" height=\"660\" \/>Arama Talebin Dilidir<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dalgalanan t\u00fcketici davran\u0131\u015f\u0131, i\u015fletmeler i\u00e7in zorluklar ve f\u0131rsatlar sunar. Tetikte olmak, talebi ger\u00e7ek zamanl\u0131 olarak kar\u015f\u0131lamak i\u00e7in h\u0131zl\u0131 hareket etmek ve b\u00fct\u00e7eleri yeterli da\u011f\u0131tmak \u00e7ok \u00f6nemli. Talebin ne zaman azald\u0131\u011f\u0131n\u0131 bilmek, ne zaman artt\u0131\u011f\u0131n\u0131 anlamak kadar kritik. \u0130\u015fte Google Arama verileri bu bilgileri sa\u011fl\u0131yor.<\/p>\n<p>\u00d6rne\u011fin, \u201cyak\u0131n\u0131mda oturma yeri olan a\u00e7\u0131k alanlar\u201d1 ifadesini i\u00e7eren aramalarda %150\u2019lik art\u0131\u015f\u0131n g\u00f6sterdi\u011fi gibi, insanlar sosyalle\u015fme yakla\u015f\u0131mlar\u0131nda dikkatli davran\u0131yorlar. Ba\u015far\u0131l\u0131 pazarlamac\u0131lar\u0131n, ihtiyaca kar\u015f\u0131l\u0131k vermek i\u00e7in aramadan yola \u00e7\u0131karak h\u0131zl\u0131 davranmalar\u0131 ve yard\u0131mc\u0131 olacak \u00e7\u00f6z\u00fcmler \u00fcretmeleri gerekiyor.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Modern_Arama_Kampanyalarini_Benimsemek\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34463 aligncenter\" title=\"2\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2022\/01\/2.png\" alt=\"2\" width=\"800\" height=\"250\" \/>Modern Arama Kampanyalar\u0131n\u0131 Benimsemek<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Modern arama kampanyalar\u0131 teklif verme, anahtar kelime hedefleme ve reklam \u00f6geleri genelinde otomasyonu benimser. Modern arama kampanyalar\u0131n\u0131n temel bir bile\u015feni de, pazarlamac\u0131lar\u0131n h\u0131zla de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131na ayak uydurmas\u0131na yard\u0131mc\u0131 olabilecek geni\u015f e\u015flemeli anahtar kelimeler ile Ak\u0131ll\u0131 Teklif\u2019in e\u015fle\u015ftirilmesi.<\/p>\n<p>Geni\u015f e\u015flemenin Ak\u0131ll\u0131 Teklif ile birlikte kullan\u0131lmas\u0131, reklamverenlerin de\u011fi\u015fen kullan\u0131c\u0131 davran\u0131\u015f\u0131 kar\u015f\u0131s\u0131nda bile, i\u015fletmeleriyle ilgili arama amac\u0131 olan t\u00fcm kullan\u0131c\u0131lara g\u00f6r\u00fcnmelerine imk\u00e2n verirken i\u015fletme hedeflerine ula\u015f\u0131lmas\u0131n\u0131 sa\u011flar. Geni\u015f e\u015fleme, geni\u015f bir a\u011f olu\u015fturman\u0131za yard\u0131mc\u0131 olur ve Ak\u0131ll\u0131 Teklif, yakalamak istediklerinize odaklanman\u0131za olanak tan\u0131r.<\/p>\n<p><strong>2021\u2019de pazarlamac\u0131lar, diren\u00e7 olu\u015fturmak i\u00e7in haz\u0131r olman\u0131n, h\u0131z\u0131n ve \u00e7evikli\u011fin ne kadar kritik oldu\u011funu \u00f6\u011frendi.<\/strong><\/p>\n<p>Hedefiniz, d\u00f6n\u00fc\u015f\u00fcmlerinizi en \u00fcst d\u00fczeye \u00e7\u0131kararak ve belirli bir edinme ba\u015f\u0131na maliyete ula\u015farak sat\u0131\u015flar\u0131 art\u0131rmak olabilir. Daha deneyimli pazarlamac\u0131lar, belirli bir reklam harcamas\u0131 getirisi d\u00fczeyi elde ederek k\u00e2rlar\u0131n\u0131 ve hatta ya\u015fam boyu de\u011feri optimize etmeyi se\u00e7ebilirler. Do\u011fru hedefleri belirleyen ve d\u00f6n\u00fc\u015f\u00fcmlere nas\u0131l uygun \u015fekilde de\u011fer verece\u011fini bilen i\u015fletmeler, daha da g\u00fc\u00e7l\u00fc sonu\u00e7lara do\u011fru ilerleyecektir.<\/p>\n<p>2021\u2019de pazarlamac\u0131lar, i\u015f direnci olu\u015fturmak i\u00e7in haz\u0131rl\u0131kl\u0131 olman\u0131n, h\u0131z\u0131n ve dinamikli\u011fin ne kadar \u00f6nemli oldu\u011funu \u00f6\u011frendi. Google Ads, do\u011fru zamanda, do\u011fru maliyetle, do\u011fru mesajla, do\u011fru kitleyle bulu\u015farak h\u0131zl\u0131 ve geni\u015f \u00f6l\u00e7ekte yan\u0131t vermek i\u00e7in gereken ara\u00e7lar\u0131 sa\u011flar. Pazarlamac\u0131lar, y\u00fckselen ve d\u00fc\u015fen davran\u0131\u015f kal\u0131plar\u0131ndan yararlanmalar\u0131na imkan veren teknik uzmanl\u0131k ile aramadaki global e\u011filimlerin derinlemesine kavrama becerisini birle\u015ftirerek, b\u00fcy\u00fcmeyi h\u0131zland\u0131racak konuma geldiler. Daha basit bir ifadeyle, ba\u015far\u0131n\u0131n s\u0131rr\u0131 insanlar ister evde kals\u0131n ister d\u0131\u015far\u0131 \u00e7\u0131ks\u0131n, yanlar\u0131nda olmak.<\/p>\n<p>Geni\u015f e\u015flemenin arama stratejinizi nas\u0131l iyile\u015ftirebilece\u011fi hakk\u0131nda daha fazla bilgi i\u00e7in Google Ads Yard\u0131m Merkezi\u2019ni ziyaret edin.<\/p>\n<p>Kaynak: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/tr-tr\/\" target=\"_blank\" rel=\"noopener\">Think With Google<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 B2B Y\u0131l\u0131n Arama Trendleri raporu, bize h\u00e2l\u00e2 belirsizlik i\u00e7inde devam eden ve normalin ne oldu\u011funu yeniden tan\u0131mlayan bir d\u00fcnyay\u0131 g\u00f6steriyor. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan h\u0131zl\u0131 art\u0131\u015f g\u00f6steren milyonlarca araman\u0131n analizini i\u00e7eren rapordan elde edilen bilgiler; baz\u0131 konularda gev\u015feyen k\u0131s\u0131tlamalar\u0131 temkinli bir \u015fekilde benimsiyor olsak da, bir\u00e7ok konuda son iki y\u0131lda olu\u015fan al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 b\u0131rakmaya hen\u00fcz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473],"class_list":["post-34461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34461"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35770"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}