{"id":34405,"date":"2021-12-03T10:25:38","date_gmt":"2021-12-03T07:25:38","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34405"},"modified":"2025-07-04T14:57:45","modified_gmt":"2025-07-04T11:57:45","slug":"301-yonlendirmesi-nedir-ve-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/301-yonlendirmesi-nedir-ve-ne-ise-yarar\/","title":{"rendered":"301 Y\u00f6nlendirmesi Nedir ve Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/301-yonlendirmesi-nedir-ve-ne-ise-yarar\/#301_Yonlendirmesi_Ne_ISe_YARar\" >301 Y\u00f6nlendirmesi Ne \u0130\u015ee YARar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/301-yonlendirmesi-nedir-ve-ne-ise-yarar\/#i\" >\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>301 Y\u00f6nlendirme, \u2018Redirect Permanent\u2019 yani kal\u0131c\u0131 olarak y\u00f6nlendirmek demektir. 301, web sitenizi de\u011fi\u015ftirmek veya ba\u015fka bir projeye y\u00f6nlenmeye karar verdi\u011finizde kulland\u0131\u011f\u0131n\u0131z kal\u0131c\u0131 olarak y\u00f6nlendirme uygulamas\u0131d\u0131r. Bir sayfadan di\u011fer sayfaya kal\u0131c\u0131 olarak y\u00f6nlendirme yap\u0131lan yani bir URL\u2019den di\u011fer URL\u2019ye kesin olarak aktar\u0131m yap\u0131lan y\u00f6nlendirmedir.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sitenizin i\u00e7eri\u011fini ve linklerini de\u011fi\u015ftirmek, arama motorlar\u0131 taraf\u0131ndan ho\u015f kar\u015f\u0131lanmaz. Daha \u00f6nce arama motoru taraf\u0131ndan indexlenmi\u015f ve ba\u015fka sitelerden link alm\u0131\u015f sayfalar\u0131n\u0131z\u0131n URL yap\u0131s\u0131n\u0131 de\u011fi\u015ftirirseniz, insanlar o sayfalara ula\u015famaz. Eski sayfalar\u0131n adreslerini yenisine kal\u0131c\u0131 olarak y\u00f6nlendirdi\u011finizde, zarar\u0131 minimuma indirerek sitenize gelen ziyaret\u00e7ileri y\u00f6nlendirmi\u015f olursunuz.\u00a0<\/span><span style=\"font-weight: 400;\"> 301 y\u00f6nlendirmesiyle, http durum kodunu belirtir ve web sitelerinde y\u00f6nlendirme yapmak i\u00e7in en yayg\u0131n kullan\u0131lan uygulamad\u0131r. 404 (Bulunamad\u0131) ve 500 (Sunucu Hatas\u0131) durum kodlar\u0131n\u0131 301 y\u00f6nlendirmesi ile \u00e7\u00f6zebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi kaybetmemek ve sayfan\u0131za yeniden \u00e7ekmek i\u00e7in kullanaca\u011f\u0131n\u0131z bu y\u00f6ntem ile kal\u0131c\u0131 olarak web siteniz ta\u015f\u0131nm\u0131\u015f olacakt\u0131r. 301 y\u00f6nlendirmesi ile m\u00fc\u015fterilerinizi kaybetme riskiniz ortadan kalkm\u0131\u015f olacakt\u0131r. Bu sebeple emek vererek olu\u015fturdu\u011funuz web sitelerini ba\u015fka bir web siteye ta\u015f\u0131d\u0131\u011f\u0131n\u0131z zaman ziyaret\u00e7i kitlenizde de\u011fi\u015fiklik olmayacakt\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"301_Yonlendirmesi_Ne_ISe_YARar\"><\/span><span style=\"font-weight: 400;\">301 Y\u00f6nlendirmesi Ne \u0130\u015ee YARar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"i\"><\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35742 size-large\" title=\"301ab\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/12\/301ab-1-1024x410.jpg\" alt=\"301 Y\u00d6NLEND\u0130RMES\u0130 NED\u0130R VE NE \u0130\u015eE YARAR?\" width=\"1024\" height=\"410\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/12\/301ab-1-1024x410.jpg 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/12\/301ab-1-300x120.jpg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/12\/301ab-1-768x307.jpg 768w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/12\/301ab-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Art\u0131k yerinde olmayan, kullan\u0131lmayan, kald\u0131r\u0131lm\u0131\u015f veya ba\u015fka bir URL\u2019e ta\u015f\u0131nan bir sayfan\u0131n yeni adrese kal\u0131c\u0131 olarak ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 Google\u2019a ifade edebilmemiz i\u00e7in 301 y\u00f6nlendirme kullanmam\u0131z gerekmektedir. Kesinlikle kal\u0131c\u0131 y\u00f6nlendirme durumlar\u0131nda kullan\u0131lmal\u0131, ge\u00e7ici de\u011fi\u015fiklikler i\u00e7in ba\u015fvurulmamal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ge\u00e7erlili\u011fini yitiren ve art\u0131k kullan\u0131mda olmayan sayfalar\u0131n\u0131z\u0131 sistemden kald\u0131r\u0131rsan\u0131z kullan\u0131c\u0131lar sayfan\u0131za eri\u015fmek istedi\u011finde 404 hatas\u0131yla kar\u015f\u0131la\u015f\u0131r. 301 y\u00f6nlendirmesi ile sitenizi ge\u00e7ersiz linklerden kurtar\u0131p i\u00e7eri\u011fi g\u00fcncel ana sayfan\u0131za y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet sitenize yeni alan ad\u0131 ta\u015f\u0131man\u0131z gerekti\u011finde 301 y\u00f6nlendirmesi yaparak ziyaret\u00e7ileri otomatik olarak g\u00fcncel adrese y\u00f6nlendirebilirsiniz. Arama motorlar\u0131 bu internet sitesi art\u0131k kal\u0131c\u0131 olarak bu adres \u00fczerinden hizmet vermeye devam edecek olarak alg\u0131lar ve ar\u015fivlerini d\u00fczenler. Ge\u00e7erlili\u011fini yitirmi\u015f veya eski sayfalar\u0131n\u0131z\u0131 301 y\u00f6ntemiyle g\u00fcncelleyerek ziyaret\u00e7ilerinizi yeni sayfan\u0131za y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u2019da 301 y\u00f6nlendirmenin \u015f\u00f6yle bir \u00f6nemi vard\u0131r; 404\u2019e d\u00fc\u015fen, ula\u015f\u0131lmayan, kald\u0131r\u0131lan ve yeni bir URL\u2019de a\u00e7\u0131k olan bir sayfay\u0131 kal\u0131c\u0131 olarak ilgili yere y\u00f6nlendirmek ve bunu yaparken SEO konusunda herhangi bir olumsuzluk ya\u015famamak. Sitenizde her zaman 404\u2019e d\u00fc\u015fen sayfalar\u0131n\u0131z, sildi\u011finiz sayfalar\u0131n\u0131z, art\u0131k ihtiyac\u0131n\u0131z olmayan sayfalar\u0131n\u0131z ve ba\u015fka bir URL\u2019e ta\u015f\u0131d\u0131\u011f\u0131n\u0131z sayfalar olabilir. Bunun gibi durumlarda kal\u0131c\u0131 y\u00f6nlendirme kullanarak kal\u0131c\u0131 \u015fekilde eski adresi yeni adresine y\u00f6nlendirebilir, b\u00f6ylece hem sitenize giren kullan\u0131c\u0131lar\u0131 hem de Googlebot\u2019u yeni adrese an\u0131nda y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<p><em>Siz de web sitenizde bu hatalarla kar\u015f\u0131la\u015fmak istemiyorsan\u0131z bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya <span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>301 Y\u00f6nlendirme, \u2018Redirect Permanent\u2019 yani kal\u0131c\u0131 olarak y\u00f6nlendirmek demektir. 301, web sitenizi de\u011fi\u015ftirmek veya ba\u015fka bir projeye y\u00f6nlenmeye karar verdi\u011finizde kulland\u0131\u011f\u0131n\u0131z kal\u0131c\u0131 olarak y\u00f6nlendirme uygulamas\u0131d\u0131r. Bir sayfadan di\u011fer sayfaya kal\u0131c\u0131 olarak y\u00f6nlendirme yap\u0131lan yani bir URL\u2019den di\u011fer URL\u2019ye kesin olarak aktar\u0131m yap\u0131lan y\u00f6nlendirmedir. Sitenizin i\u00e7eri\u011fini ve linklerini de\u011fi\u015ftirmek, arama motorlar\u0131 taraf\u0131ndan ho\u015f kar\u015f\u0131lanmaz. Daha \u00f6nce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1477],"tags":[1531,1473],"class_list":["post-34405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-yazilim","tag-301-yonlendirmesi","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34405"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35742"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}