{"id":34332,"date":"2021-11-26T07:58:42","date_gmt":"2021-11-26T04:58:42","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34332"},"modified":"2025-07-04T15:45:18","modified_gmt":"2025-07-04T12:45:18","slug":"programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir\/","title":{"rendered":"Programatik Reklamc\u0131l\u0131kta Medya Sat\u0131n Al\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir\/#1_Open_Auction_Acik_Arttirma\" >1. Open Auction (A\u00e7\u0131k Artt\u0131rma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir\/#2_Private_Auction_Ozel_Acik_Arttirma\" >2. Private Auction (\u00d6zel A\u00e7\u0131k Artt\u0131rma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir\/#3_Preferred_Deals_Garantisiz_Sabit_Fiyat\" >3. Preferred Deals (Garantisiz Sabit Fiyat)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilikta-medya-satin-alimi-nasil-yapilir\/#4_Programmatic_Guaranteed_Garantili_Sabit_Fiyat\" >4. Programmatic Guaranteed (Garantili Sabit Fiyat)<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><em>Programatik medya sat\u0131n al\u0131m\u0131, teknolojik paneller kullanarak yap\u0131lan reklam yay\u0131n sat\u0131n al\u0131m\u0131d\u0131r. Do\u011fru yerde ve do\u011fru zamanda ger\u00e7ekle\u015ftirilen programatik medya sat\u0131n al\u0131m\u0131 ile y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahip olabilirsiniz.\u00a0<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">90\u2019l\u0131 y\u0131llarda medya sat\u0131n al\u0131m\u0131 telefon, e-posta veya faks gibi ileti\u015fim y\u00f6ntemleri ile yap\u0131l\u0131yordu. Ancak g\u00fcn\u00fcm\u00fczde medya sat\u0131n al\u0131mlar\u0131 platformlar \u00fczerinden t\u00fcm dinamiklerini sizin belirleyece\u011finiz aray\u00fczler ile yap\u0131labilir hale geldi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Medya sat\u0131n al\u0131m\u0131; geleneksel y\u00f6ntemlere ba\u011fl\u0131 kalarak mecralar ile birebir ileti\u015fime ge\u00e7ilerek rezerve y\u00f6ntemiyle veya programatik paneller ile sat\u0131n alma i\u015flemi olmak \u00fczere 2\u2019ye ayr\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rezerve medya sat\u0131n al\u0131m\u0131, reklam alanlar\u0131n\u0131 normal bir sat\u0131n alma i\u015flemi ile kampanya \u00f6ncesinde planlanma i\u015flemidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programatik reklamc\u0131l\u0131kta medya sat\u0131n al\u0131m t\u00fcrleri 4\u2019e ayr\u0131lmaktad\u0131r.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Open_Auction_Acik_Arttirma\"><\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34334 aligncenter\" title=\"Programatik Sat\u0131n alma Nedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/11\/son.jpg\" alt=\"Programatik Sat\u0131n alma Nedir\" width=\"1438\" height=\"644\" \/><span style=\"letter-spacing: 0.05em;\">1. Open Auction (A\u00e7\u0131k Artt\u0131rma)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Yayg\u0131n olarak kullan\u0131lmaktad\u0131r. Ger\u00e7ek zamanl\u0131 teklif verme (RTB) ile medya sat\u0131n al\u0131m\u0131 ger\u00e7ekle\u015ftirilir. Reklam alanlar\u0131 herkese a\u00e7\u0131kt\u0131r ve teklif verme anl\u0131k olarak ger\u00e7ekle\u015fir. En y\u00fcksek teklif veren reklam alan\u0131n\u0131 sat\u0131n al\u0131r. <\/span><span style=\"font-weight: 400;\">Medya sat\u0131n al\u0131m\u0131 reklamlar\u0131n\u0131z\u0131 potansiyel m\u00fc\u015fterilerinize ve hedef kitlenize ula\u015ft\u0131r\u0131rken d\u00fc\u015f\u00fck maliyetler ile etkili ve verimli bir kampanya s\u00fcreci vadeder.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Private_Auction_Ozel_Acik_Arttirma\"><\/span>2. Private Auction (\u00d6zel A\u00e7\u0131k Artt\u0131rma)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Yay\u0131nc\u0131lar\u0131n yaln\u0131zca belirlenmi\u015f reklamverenler i\u00e7in ay\u0131rm\u0131\u015f oldu\u011fu reklam alanlar\u0131 \u00fczerinde yap\u0131lan programatik medya sat\u0131n al\u0131m\u0131d\u0131r. Se\u00e7ilen reklamverenler yay\u0131nc\u0131lar taraf\u0131ndan g\u00f6nderilen PMP\u2019ler (<\/span><span style=\"font-weight: 400;\">Private Market Place)<\/span><span style=\"font-weight: 400;\"> \u00fczerinden teklif verirler. Anla\u015fma \u015fartlar\u0131 \u00f6nceden belirlenerek sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirilir.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Preferred_Deals_Garantisiz_Sabit_Fiyat\"><\/span>3. Preferred Deals (Garantisiz Sabit Fiyat)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Reklamveren ve yay\u0131nc\u0131 aras\u0131nda \u015feffafl\u0131k temel al\u0131narak bir anla\u015fma yap\u0131l\u0131r. Reklamverenin yay\u0131n \u00f6ncesi, yay\u0131nc\u0131n\u0131n envanterlerini inceler ve bu s\u00fcre\u00e7te bir sat\u0131n alma yapmak zorunda de\u011fildir. Reklamveren ve yay\u0131nc\u0131 do\u011frudan ileti\u015fim sa\u011flayarak detaylar \u00fczerinde anla\u015fma yapabilirler.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Programmatic_Guaranteed_Garantili_Sabit_Fiyat\"><\/span>4. Programmatic Guaranteed (Garantili Sabit Fiyat)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Reklamveren ve yay\u0131nc\u0131n\u0131n pazarl\u0131k yapmas\u0131na olanak sa\u011flad\u0131\u011f\u0131 i\u00e7in geleneksel sat\u0131n alma ile benzer \u00f6zellikler ta\u015f\u0131maktad\u0131r. Anla\u015fma \u00f6ncesi reklam\u0131n ne kadar g\u00f6sterilece\u011fi ve bu g\u00f6sterim kar\u015f\u0131s\u0131nda \u00f6deyece\u011finiz tutar belirlidir. Reklamverenin alaca\u011f\u0131 g\u00f6sterim ve yay\u0131nc\u0131n\u0131n alaca\u011f\u0131 \u00f6deme sabit oldu\u011fu i\u00e7in marka g\u00fcvenli\u011fi ve \u015feffafl\u0131k sunmaktad\u0131r.<\/span><\/p>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programatik medya sat\u0131n al\u0131m\u0131, teknolojik paneller kullanarak yap\u0131lan reklam yay\u0131n sat\u0131n al\u0131m\u0131d\u0131r. Do\u011fru yerde ve do\u011fru zamanda ger\u00e7ekle\u015ftirilen programatik medya sat\u0131n al\u0131m\u0131 ile y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na sahip olabilirsiniz.\u00a0 90\u2019l\u0131 y\u0131llarda medya sat\u0131n al\u0131m\u0131 telefon, e-posta veya faks gibi ileti\u015fim y\u00f6ntemleri ile yap\u0131l\u0131yordu. Ancak g\u00fcn\u00fcm\u00fczde medya sat\u0131n al\u0131mlar\u0131 platformlar \u00fczerinden t\u00fcm dinamiklerini sizin belirleyece\u011finiz aray\u00fczler ile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1481],"tags":[1473,1149,1485],"class_list":["post-34332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-programatik-reklamcilik","tag-digital-marker-tr","tag-medya-planlama","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34332"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35718"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}