{"id":34302,"date":"2021-11-17T13:07:18","date_gmt":"2021-11-17T10:07:18","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34302"},"modified":"2025-07-04T15:12:01","modified_gmt":"2025-07-04T12:12:01","slug":"video-reklamciligi-nedir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/video-reklamciligi-nedir-ve-neden-onemlidir\/","title":{"rendered":"Video Reklamc\u0131l\u0131\u011f\u0131 Nedir ve Neden \u00d6nemlidir?"},"content":{"rendered":"<p><strong>Gelece\u011fin reklam modeli olarak tan\u0131mlanan ve bir \u015firket veya markan\u0131n \u00fcr\u00fcn, hizmet ve servislerini tan\u0131tmak i\u00e7in video i\u00e7eri\u011fini kulland\u0131\u011f\u0131 bir dijital reklam format\u0131d\u0131r. Youtube, Instagram ve Facebook ba\u015fta olmak \u00fczere dijital reklam kanallar\u0131nda yap\u0131lan video format\u0131ndaki reklamlar, video reklamc\u0131l\u0131\u011f\u0131 olarak tan\u0131mlan\u0131r. <\/strong><\/p>\n<p>Dijital reklam videolar\u0131n\u0131n geleneksel reklamdan ay\u0131ran en temel fark, potansiyel m\u00fc\u015fterilerinizin reklamlar\u0131n\u0131z\u0131 izledi\u011fi zaman para \u00f6demeniz gerekti\u011fidir. Dijital reklamlarda markan\u0131z\u0131n y\u00fcksek etki getirmesi i\u00e7in, ilk 5 saniyede markan\u0131z\u0131n g\u00f6r\u00fcnmesi daha sonra da \u00fcr\u00fcnlerinizin hakk\u0131nda detayl\u0131 bilgi ve son 5 saniye de ziyaret\u00e7iyi harekete ge\u00e7irici \u2018(\u015eimdi Sat\u0131n Al, Hemen Al\u0131\u015fveri\u015f Yap, Daha Fazla Bilgi Al vb.) mesajlar i\u00e7ermelidir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35620 size-full\" title=\"Businesspeople working in finance and accounting Analyze financi\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/1b.jpg\" alt=\"1b\" width=\"1500\" height=\"600\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/1b.jpg 1500w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/1b-300x120.jpg 300w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/1b-1024x410.jpg 1024w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/1b-768x307.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Video reklam\u0131n\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleyen ziyaret\u00e7iler 5 saniye sonra reklam\u0131 ge\u00e7memesi i\u00e7in, ziyaret\u00e7inin ilgisini \u00e7ekmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bir g\u00fcnde izleyiciler Youtube \u00fczerinden 1 milyar\u0131 a\u015fk\u0131n saat video izliyor.\u00a0 \u00c7ok k\u0131sa g\u00f6sterim s\u00fcresine sahip video reklamlar\u0131 izleyicileri o k\u0131sa s\u00fcrede kendine \u00e7ekmeli, markaya kar\u015f\u0131 merak ve ilgi uyand\u0131rmal\u0131d\u0131r. K\u0131sa s\u00fcrede al\u0131c\u0131y\u0131 kendine \u00e7ekebilen markalar, video reklamc\u0131l\u0131\u011f\u0131 konusunda ba\u015far\u0131 edebilirler. \u0130lk 5 saniye videonuzu izleyen kullan\u0131c\u0131lara detayl\u0131 fakat s\u0131kmadan, \u00fcr\u00fcnleriniz ve hizmetiniz hakk\u0131nda bilgi verdikten sonra kullan\u0131c\u0131ya harekete ge\u00e7mesi i\u00e7in mesajlar vermelisiniz. Kullan\u0131c\u0131 bu \u00e7a\u011fr\u0131ya geri d\u00f6n\u00fc\u015f yapabilir. Tabii ki kullan\u0131c\u0131n\u0131n markan\u0131z\u0131 merak etmesi ve sizi ziyaret etmesi video reklamlar\u0131n\u0131 aktif ve do\u011fru \u015fekilde kullanman\u0131z ile m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n<p>Yaz\u0131l\u0131 ve g\u00f6rsel reklamlara oranla video reklamc\u0131l\u0131\u011f\u0131n\u0131n ak\u0131lda kal\u0131c\u0131l\u0131k oran\u0131 daha fazlad\u0131r. Ziyaret\u00e7iler sosyal medya hesaplar\u0131 \u00fczerinden eri\u015ftikleri video reklamlar\u0131n\u0131 daha sonra tekrar izlemek isteyebilir. Markan\u0131za video reklamlar\u0131 ile var olan d\u0131\u015f\u0131nda da potansiyel m\u00fc\u015fteriler \u00e7ekebilirsiniz. Tan\u0131tmak istedi\u011finiz \u00fcr\u00fcn\u00fc daha ilgi \u00e7ekici bir \u015fekilde ziyaret\u00e7iye tan\u0131tabilir, sat\u0131\u015f oran\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. E-Ticaret siteniz i\u00e7in de olduk\u00e7a yararl\u0131 olacak olan video reklamc\u0131l\u0131\u011f\u0131, do\u011fru kullan\u0131mda size kazan\u00e7 sa\u011flayacakt\u0131r. Video reklamlar\u0131nda \u00fcr\u00fcnlerinizi detayl\u0131ca g\u00f6sterdi\u011finiz i\u00e7in m\u00fc\u015fteri ayn\u0131 zamanda bir s\u00fcrprizle kar\u015f\u0131la\u015fmaz.<\/p>\n<p><em>Siz de web sitenizde bu hatalarla kar\u015f\u0131la\u015fmak istemiyorsan\u0131z bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gelece\u011fin reklam modeli olarak tan\u0131mlanan ve bir \u015firket veya markan\u0131n \u00fcr\u00fcn, hizmet ve servislerini tan\u0131tmak i\u00e7in video i\u00e7eri\u011fini kulland\u0131\u011f\u0131 bir dijital reklam format\u0131d\u0131r. Youtube, Instagram ve Facebook ba\u015fta olmak \u00fczere dijital reklam kanallar\u0131nda yap\u0131lan video format\u0131ndaki reklamlar, video reklamc\u0131l\u0131\u011f\u0131 olarak tan\u0131mlan\u0131r. Dijital reklam videolar\u0131n\u0131n geleneksel reklamdan ay\u0131ran en temel fark, potansiyel m\u00fc\u015fterilerinizin reklamlar\u0131n\u0131z\u0131 izledi\u011fi zaman [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1545],"class_list":["post-34302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-video-reklamciligi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34302"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35620"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}