{"id":34296,"date":"2021-11-17T15:15:48","date_gmt":"2021-11-17T12:15:48","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34296"},"modified":"2025-07-04T15:14:28","modified_gmt":"2025-07-04T12:14:28","slug":"google-merchant-center-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-merchant-center-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Google Merchant Center Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-merchant-center-nedir-ve-nasil-kullanilir\/#1Adim_Google_Merchant_Center_Hesabi_Olusturmak\" >1.Ad\u0131m: Google Merchant Center Hesab\u0131 Olu\u015fturmak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-merchant-center-nedir-ve-nasil-kullanilir\/#2Adim_Urunlerinizi_Feed_Uzerinden_Googlea_Yukleme\" >2.Ad\u0131m: \u00dcr\u00fcnlerinizi Feed \u00dczerinden Google\u2019a Y\u00fckleme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-merchant-center-nedir-ve-nasil-kullanilir\/#3Adim_Google_Ads_Alisveris_Kampanyasi_Olusturma\" >3.Ad\u0131m: Google Ads Al\u0131\u015fveri\u015f Kampanyas\u0131 Olu\u015fturma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-merchant-center-nedir-ve-nasil-kullanilir\/#Google_Merchant_Centerin_Avantajlari\" >Google Merchant Center&#8217;\u0131n Avantajlar\u0131<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Google Merchant Center, e-ticaret sitenizdeki \u00fcr\u00fcnlerin bilgilerini Google\u2019a y\u00fcklemenizi sa\u011flayan bir ara\u00e7t\u0131r. Google\u2019\u0131n sundu\u011fu bu ara\u00e7 sayesinde \u00fcr\u00fcnlerinizin verilerini Google\u2019a y\u00fckleyerek online al\u0131\u015fveri\u015f yapan hedef kitlenize ula\u015fabilir, \u00fcr\u00fcnlerinizi sistemde istedi\u011finiz zaman d\u00fczenleyip g\u00fcncelleyebilir, sat\u0131\u015flar\u0131n\u0131zda etkili stratejiler kullanabilir ve \u00fcr\u00fcnlerinizin internet \u00fczerinde nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc denetleyebilirsiniz.<\/strong><\/p>\n<p>Google Merchant Center, i\u015fletmenize ve size kolayl\u0131k sa\u011flayan ba\u015far\u0131l\u0131 bir ara\u00e7t\u0131r. E-ticaret yapan i\u015fletmelerin \u00fcr\u00fcnlerini kontrol etmesi i\u00e7in olu\u015fturulan sistem, destek uzmanlar\u0131 ile h\u0131zl\u0131 ve ba\u015far\u0131l\u0131 sat\u0131\u015f olanaklar\u0131n\u0131z\u0131 da artt\u0131r\u0131r. \u00d6rne\u011fin online sat\u0131\u015flar yapt\u0131\u011f\u0131n\u0131z bir aksesuar siteniz var. Google ve anla\u015fmal\u0131 i\u015f ortaklar\u0131n\u0131n web sitelerinde \u00fcr\u00fcnlerinizin reklamlar\u0131n\u0131 \u00e7\u0131karmak istiyorsunuz. Sitenizde binlerce aksesuar modeli var ve ayr\u0131 ayr\u0131 \u00fcr\u00fcnlerinizin reklam\u0131n\u0131 \u00e7\u0131karmak \u00e7ok zor. \u0130\u015fte bu noktada Google Merchant Center bizim yard\u0131mc\u0131m\u0131z oluyor. Bu ara\u00e7 sayesinde \u00fcr\u00fcnlerimizin reklamlar\u0131n\u0131 diledi\u011fimiz gibi yapabiliyor, \u00fcr\u00fcn ve reklamlar\u0131m\u0131z\u0131 da y\u00f6netebiliyoruz.<\/p>\n<p>Google Merchant Center arac\u0131n\u0131 kullanmak i\u00e7in 3 ad\u0131m\u0131 mutlaka kavramam\u0131z gerekiyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1Adim_Google_Merchant_Center_Hesabi_Olusturmak\"><\/span><strong>1.Ad\u0131m: Google Merchant Center Hesab\u0131 Olu\u015fturmak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0130lk olarak gmail hesab\u0131n\u0131z ile sisteme \u00fcye olmal\u0131s\u0131n\u0131z. Sisteme \u00fcye olup hesab\u0131n\u0131z\u0131 do\u011frulad\u0131ktan sonra hak talebinde bulunmal\u0131s\u0131n\u0131z. Sisteme \u00fcye olurken bilgilerinizi ve e-posta adresinizi eksiksiz ve do\u011fru girdi\u011finizden emin olun. Sonraki a\u015famalarda s\u0131k\u0131nt\u0131 ya\u015famamak i\u00e7in internet adresi k\u0131sm\u0131n\u0131 doldururken\u00a0<strong>https:\/\/<\/strong>\u00a0veya\u00a0<strong>http:\/\/<\/strong>\u00a0\u00f6n ekini eklemeyi unutmamal\u0131s\u0131n\u0131z.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2Adim_Urunlerinizi_Feed_Uzerinden_Googlea_Yukleme\"><\/span><strong>2.Ad\u0131m: \u00dcr\u00fcnlerinizi Feed \u00dczerinden Google\u2019a Y\u00fckleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00dcr\u00fcnlerinizi XML Feed sayesinde kolayl\u0131kla kar\u015f\u0131 tarafa y\u00fckleyebilirsiniz. XML Feed, \u00fcr\u00fcnlerinizin sto\u011fu, markas\u0131 ve fiyat\u0131 gibi bilgileri detayl\u0131ca i\u00e7erir. \u0130lk olarak XML Feed olu\u015fturun. \u00dcr\u00fcnlerinizi Google E-tablo \u00fczerinden Google Merchant Center\u2019a y\u00fcklerseniz t\u00fcm bilgileriniz kolayl\u0131kla ve otomatik olarak y\u00fcklenmi\u015f olur. Google Merchant Center\u2019da oturum a\u00e7t\u0131ktan sonra \u2018+\u2019 tu\u015funa basarak y\u00f6nergelere g\u00f6re ilerleyiniz. Bilgileri eksiksiz ve do\u011fru bir \u015fekilde doldurduktan sonra y\u00fckleme \u015feklinizi Google E-Tablo \/ Google Sheets olarak se\u00e7iniz.<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34318\" title=\"Google Merchant Center Nedir ve Nas\u0131l Kullan\u0131l\u0131r_ (1)\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/11\/Google-Merchant-Center-Nedir-ve-Nasil-Kullanilir_-1.jpg\" alt=\"Google-Merchant-Center-Nedir-ve-Nasil-Kullanilir_-1\" width=\"1500\" height=\"600\" \/><\/strong><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"3Adim_Google_Ads_Alisveris_Kampanyasi_Olusturma\"><\/span><strong>3.Ad\u0131m: Google Ads Al\u0131\u015fveri\u015f Kampanyas\u0131 Olu\u015fturma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Merchant Center hesab\u0131n\u0131z\u0131 olu\u015fturdunuz. Web sitenizi eksiksiz ve do\u011fru bir \u015fekilde doldurup, \u00fcr\u00fcnlerinizi y\u00fcklediniz. \u015eimdi s\u0131ra al\u0131\u015fveri\u015f kampanyas\u0131 olu\u015fturmaya geldi. Google Ads \u00fczerinden al\u0131\u015fveri\u015f kampanyas\u0131 olu\u015fturabilmek i\u00e7in Google Merchant Center ve Google Ads hesaplar\u0131n\u0131z\u0131 birbirine ba\u011flaman\u0131z gerekmektedir. E\u011fer daha \u00f6nceden a\u00e7m\u0131\u015f oldu\u011funuz bir Google Ads hesab\u0131n\u0131z yok ise Google Merchant Center hesab\u0131n\u0131za giri\u015f yap\u0131n. Ard\u0131ndan \u2018\u2019Google Ads hesab\u0131 ile ba\u011fla\u2019\u2019ya t\u0131klayarak h\u0131zl\u0131ca Google Ads hesab\u0131 olu\u015fturabilirsiniz. Hesaplar\u0131n\u0131z\u0131 ba\u011flad\u0131ktan sonra Google Merchant hesab\u0131n\u0131z \u00fczerinden \u2018\u2019Kampanya Olu\u015ftur\u2019\u2019a t\u0131klayarak al\u0131\u015fveri\u015f kampanyalar\u0131n\u0131z\u0131 olu\u015fturabilirsiniz. Google Merchant Center hesab\u0131na ba\u011flad\u0131\u011f\u0131n\u0131z Google Ads hesab\u0131n\u0131za giri\u015f yap\u0131n. Sa\u011f \u00fcstte yer alan Faturaland\u0131rma&gt; Fatura Ayarlar\u0131ndan \u00f6deme bilgilerinizi g\u00fcncellemeniz gerekiyor. Daha \u00f6nceden bir Google Ads hesab\u0131n\u0131z yoksa ve Merchant Center \u00fczerinden a\u00e7t\u0131ysan\u0131z, Google Ads fatura bilgilerinizi Merchant Center \u00fczerinden de g\u00fcncellemeniz gerekmektedir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Merchant_Centerin_Avantajlari\"><\/span><strong>Google Merchant Center&#8217;\u0131n Avantajlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Al\u0131\u015fveri\u015f deneyimlerini reklamdan daha fazlas\u0131yla destekler.<\/li>\n<li>Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 etkili kullanmada en b\u00fcy\u00fck yard\u0131mc\u0131n\u0131zd\u0131r.<\/li>\n<li>\u00dcr\u00fcnlerinizi d\u00fczenlemek ve g\u00fcncellemek i\u00e7in en do\u011fru ara\u00e7 Google Merchant Center\u2019d\u0131r.<\/li>\n<li>Online al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lara Google \u00fczerinden ula\u015fabilmek i\u00e7in Google Merchant Center avantaj sa\u011flar.<\/li>\n<li>Merchant Center \u00fcr\u00fcnleriniz ve ma\u011fazan\u0131zla ilgili t\u00fcm bilgileri kullan\u0131c\u0131lara sunar.<\/li>\n<li>Google\u2019daki potansiyel m\u00fc\u015fterilerinize \u00fcr\u00fcnlerinizin g\u00fcncel fiyat ve stok bilgilerini en do\u011fru \u015fekilde sunma imkan\u0131 sa\u011flar.<\/li>\n<li>Al\u0131\u015fveri\u015f Reklamlar\u0131 ile daha \u00e7ok kitleye hitap ederek, m\u00fc\u015fterilerinizi \u00e7o\u011faltabilirsiniz.<\/li>\n<li>Google platformlar\u0131na bilgilerinizi ekleyerek \u00fccretli ve \u00fccretsiz kanallarda al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lara \u00fcr\u00fcnlerinizi sunabilirsiniz.<\/li>\n<li>Merchant Center ile i\u015f stratejilerinizi geli\u015ftirebilir ve pek \u00e7ok alanda harekete ge\u00e7irici analizlerde bulunabilirsiniz.<\/li>\n<li>\u0130\u015fletmenizi ve \u00fcr\u00fcnlerinizi en do\u011fru haliyle raporlanmas\u0131n\u0131 sa\u011flar.<\/li>\n<li>\u0130\u015f verilerinizi d\u00fczenlerken sonu\u00e7lar\u0131n\u0131z\u0131 geli\u015ftirmenize de yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n<p><em>Marker Groupe&#8217;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Merchant Center, e-ticaret sitenizdeki \u00fcr\u00fcnlerin bilgilerini Google\u2019a y\u00fcklemenizi sa\u011flayan bir ara\u00e7t\u0131r. Google\u2019\u0131n sundu\u011fu bu ara\u00e7 sayesinde \u00fcr\u00fcnlerinizin verilerini Google\u2019a y\u00fckleyerek online al\u0131\u015fveri\u015f yapan hedef kitlenize ula\u015fabilir, \u00fcr\u00fcnlerinizi sistemde istedi\u011finiz zaman d\u00fczenleyip g\u00fcncelleyebilir, sat\u0131\u015flar\u0131n\u0131zda etkili stratejiler kullanabilir ve \u00fcr\u00fcnlerinizin internet \u00fczerinde nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc denetleyebilirsiniz. Google Merchant Center, i\u015fletmenize ve size kolayl\u0131k sa\u011flayan ba\u015far\u0131l\u0131 bir ara\u00e7t\u0131r. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1501],"tags":[1473,1475,1759,1761],"class_list":["post-34296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-google","tag-google-ads","tag-merchant-center"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34296"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35687"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}