{"id":34245,"date":"2022-03-30T17:02:32","date_gmt":"2022-03-30T14:02:32","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=34245"},"modified":"2025-07-04T15:19:31","modified_gmt":"2025-07-04T12:19:31","slug":"programatik-reklamcilik-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/programatik-reklamcilik-nedir\/","title":{"rendered":"Programatik Reklamc\u0131l\u0131k Nedir?"},"content":{"rendered":"<p><strong>Programatik reklamc\u0131l\u0131k; reklam verenlerin kampanya hedeflerini do\u011frudan veriye dayal\u0131 olacak \u015fekilde dijital reklam alanlar\u0131nda yaz\u0131l\u0131m arac\u0131l\u0131\u011f\u0131 ile olu\u015fturmas\u0131na olanak sa\u011flayan bir yapay zeka \u00fcr\u00fcn\u00fcd\u00fcr. En basit tan\u0131m\u0131yla, verimlili\u011fi maksimum seviyeye getirerek medya sat\u0131n al\u0131m\u0131n\u0131 daha h\u0131zl\u0131 ve daha ak\u0131ll\u0131 hale getirir; veriler analiz edilerek nokta at\u0131\u015f\u0131 hedefleme ile do\u011fru platformda ve do\u011fru mecrada hedeflenen kullan\u0131c\u0131lara reklamlar\u0131 g\u00f6sterir.<\/strong><\/p>\n<p><strong>Programatik reklamc\u0131l\u0131\u011f\u0131n<\/strong> en \u00f6nemli \u00f6zelliklerinden biri, sunmu\u015f oldu\u011fu hedefleme se\u00e7enekleridir. Kampanya optimizasyonunda \u00f6nemli rol oynayan hedefleme se\u00e7enekleri ile reklam yay\u0131n\u0131na katk\u0131da bulunur. Programatik reklamc\u0131l\u0131k hedefleme; manuel dijital reklamc\u0131l\u0131\u011fa g\u00f6re daha h\u0131zl\u0131 ve verimli bir d\u00f6n\u00fc\u015f\u00fcm almay\u0131 sa\u011flar.<\/p>\n<p><strong>1. Co\u011frafi Konum Hedefleme:<\/strong> Markan\u0131n hedeflemek istedi\u011fi lokasyonlar do\u011frultusunda se\u00e7ece\u011fi \u00fclkelerde, illerde, il\u00e7elerde bulunan kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131na, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na veya ziyaret etti\u011fi ma\u011fazalara g\u00f6re kitle olu\u015fturarak hedefleme y\u00f6ntemidir. \u00d6rne\u011fin; \u0130stanbul, \u015ei\u015fli\u2019de bulunan eczanelerin 1 km civar\u0131nda bulunan kullan\u0131c\u0131lar, X AVM\u2019nin 5 km \u00e7ap\u0131nda bulunan kullan\u0131c\u0131lar.<br \/>\nCo\u011frafi hedefleme yapmak ROI oran\u0131n\u0131n artmas\u0131n\u0131 sa\u011flarken, iyi bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in do\u011fru hedef kitleyi yakalar.<\/p>\n<p><strong>2. Yeniden Hedefleme:<\/strong> Reklamverenin sitesini daha \u00f6nce ziyaret etmi\u015f kullan\u0131c\u0131y\u0131 tekrardan siteye \u00e7ekmek i\u00e7in kullan\u0131lan bir hedefleme y\u00f6ntemidir. Siteyi yeniden ziyaret etmesi sa\u011flanan m\u00fc\u015fterinin aksiyon almas\u0131n\u0131 sa\u011flar. Daha \u00f6nce herhangi bir \u015fekilde web sitenizi ziyaret etmi\u015f kullan\u0131c\u0131lar\u0131n hedeflenmesidir.<\/p>\n<p><strong>3. Demografik Hedefleme:<\/strong> Reklamverenin hedef kitlesini tespit edebilmek i\u00e7in; ya\u015f, cinsiyet, dil, e\u011fitim, medeni durum, meslek, ayl\u0131k kazan\u00e7 ve ayl\u0131k kategori baz\u0131nda harcama bilgileri hedeflenmesidir. \u00d6rne\u011fin; 30-35 ya\u015f aral\u0131\u011f\u0131nda, kad\u0131n, T\u00fcrk\u00e7e konu\u015fan, lisans mezunu, y\u00f6netici, ayl\u0131k geliri 7000 TL ve \u00fczeri, kozmetik i\u00e7in a\u011f\u0131rl\u0131kl\u0131 harcama yapan kullan\u0131c\u0131lara reklam\u0131m\u0131 g\u00f6ster.<\/p>\n<p><strong>4. Benzer Kullan\u0131c\u0131lar Hedefleme:<\/strong> Benzer web sitelerini ziyaret eden, benzer hizmetten daha \u00f6nce farkl\u0131 bir sa\u011flay\u0131c\u0131dan hizmet alm\u0131\u015f ki\u015filerin hedeflenmesidir.<\/p>\n<p><strong>5. Data Hedeflemeli Yay\u0131n:<\/strong> Data kullanarak birden \u00e7ok farkl\u0131 yay\u0131n format\u0131yla potansiyel m\u00fc\u015fteri kitlesinin hedeflenmesidir.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34246\" title=\"Programatik Reklamc\u0131l\u0131k Nedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/10\/Programatik-Reklamcilik-Nedir.jpg\" alt=\"Programatik-Reklamcilik-Nedir\" width=\"1500\" height=\"600\" \/><br \/>\nProgramatik Reklamc\u0131l\u0131\u011f\u0131n Avantajlar\u0131 Nelerdir?<\/h2>\n<ul>\n<li>Maliyetleri d\u00fc\u015f\u00fcrerek k\u0131sa zamanda verimli sonu\u00e7lar elde etmeyi sa\u011flar.<\/li>\n<li>Ki\u015fiselle\u015ftirilmi\u015f reklam alanlar\u0131 ile kullan\u0131c\u0131lara \u00f6zel reklam g\u00f6sterilebilir.<\/li>\n<li>Etkili kampanya \u00f6l\u00e7\u00fcm\u00fc ve takibi yapmay\u0131 kolayla\u015ft\u0131r\u0131r.<\/li>\n<li>Viewability %100 reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flarken d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 maksimum seviyeye ta\u015f\u0131r.<\/li>\n<li>Birden fazla reklam a\u011f\u0131n\u0131 tek bir kanalda toplayarak, birle\u015ftirerek veriyi tek bir panelde inceleme ve raporlama imkan\u0131 sunar.<\/li>\n<li>Programatik reklamc\u0131l\u0131\u011f\u0131n geli\u015fmi\u015f teknolojisi ile nokta at\u0131\u015f\u0131 hedefleme yaparak do\u011fru hedef kitleye ula\u015fmay\u0131 sa\u011flar.<\/li>\n<li>\u00c7oklu ekran (mobil, desktop, tablet, 4K TV, Smart TV vb.) uyumlu bir \u015fekilde yay\u0131n sa\u011flan\u0131r.<\/li>\n<\/ul>\n<p><em><strong>Marker Groupe<\/strong>&#8216;un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle <a href=\"https:\/\/www.markergroupe.com\/iletisim\">MarkerGroupe.com<\/a> web sitesi \u00fczerinden veya<span style=\"color: #ffcc00;\"> hello@markergroupe.com<\/span> e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programatik reklamc\u0131l\u0131k; reklam verenlerin kampanya hedeflerini do\u011frudan veriye dayal\u0131 olacak \u015fekilde dijital reklam alanlar\u0131nda yaz\u0131l\u0131m arac\u0131l\u0131\u011f\u0131 ile olu\u015fturmas\u0131na olanak sa\u011flayan bir yapay zeka \u00fcr\u00fcn\u00fcd\u00fcr. En basit tan\u0131m\u0131yla, verimlili\u011fi maksimum seviyeye getirerek medya sat\u0131n al\u0131m\u0131n\u0131 daha h\u0131zl\u0131 ve daha ak\u0131ll\u0131 hale getirir; veriler analiz edilerek nokta at\u0131\u015f\u0131 hedefleme ile do\u011fru platformda ve do\u011fru mecrada hedeflenen kullan\u0131c\u0131lara [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1481],"tags":[1473,1485],"class_list":["post-34245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-programatik-reklamcilik","tag-digital-marker-tr","tag-programatik-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=34245"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/34245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34890"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=34245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=34245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=34245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}