{"id":33776,"date":"2021-01-17T18:27:56","date_gmt":"2021-01-17T15:27:56","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=33776"},"modified":"2025-07-10T09:47:33","modified_gmt":"2025-07-10T06:47:33","slug":"call-tracking-nedir-ve-nasil-calisir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/call-tracking-nedir-ve-nasil-calisir\/","title":{"rendered":"Call Tracking Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/call-tracking-nedir-ve-nasil-calisir\/#Call_Tracking_Servisi_Nasil_Calisir\" >Call Tracking Servisi Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/call-tracking-nedir-ve-nasil-calisir\/#Call_Tracking_Avantajlari_Nelerdir\" >Call Tracking Avantajlar\u0131 Nelerdir?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/call-tracking-nedir-ve-nasil-calisir\/#ENTEGRASYONLAR\" >ENTEGRASYONLAR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><em><strong>\u00c7a\u011fr\u0131 izleme teknolojisi ile \u201cDijital Pazarlama\u201d yeniden tan\u0131mlan\u0131yor. <\/strong><strong><span style=\"font-size: 12pt;\">Genel anlam\u0131yla \u201cCall Tracking\u201d; Televizyon, Radyo, Bro\u015f\u00fcr, Katalog gibi \u00e7evrimd\u0131\u015f\u0131 (offline) reklam kaynaklar\u0131na bildirdi\u011finiz telefon numaras\u0131na gelen \u00e7a\u011fr\u0131lara yan\u0131 s\u0131ra, (Google, Yandex)\u00a0 web sitenize, Instagram, Facebook, Twitter vb. sosyal medya hesaplar\u0131n\u0131za ve daha bir\u00e7ok \u00e7evrimi\u00e7i (online) kanallar\u0131na bildirmi\u015f oldu\u011funuz telefon numaras\u0131na atanan dinamik numaralardan gelen \u00e7a\u011fr\u0131lar\u0131n performanslar\u0131n\u0131 ayr\u0131 ayr\u0131 analiz ederek bir i\u015fletim sistemi panelinde k\u0131r\u0131l\u0131ml\u0131 olarak raporlanmas\u0131na denir.<\/span><\/strong><\/em><\/p>\n<p><em><strong><span style=\"font-size: 12pt;\">\u00a0<\/span><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Call_Tracking_Servisi_Nasil_Calisir\"><\/span><strong>Call Tracking Servisi Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Call Tracking<\/strong><\/em> (\u00c7a\u011fr\u0131 \u0130zleme) sistemimizin sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fabilmesi i\u00e7in teknik ekibimiz e\u015fli\u011finde web sitenize entegrasyon kurulumu yap\u0131l\u0131r.<\/p>\n<ul>\n<li>Sistemimiz, sizi arayan her m\u00fc\u015fteriye birbirinden farkl\u0131 0850 ile ba\u015flayan dinamik numaralar atar. Atanan numara adetleri se\u00e7ilen paket i\u00e7eriklerine g\u00f6re de\u011fi\u015flik g\u00f6sterir. Atanacak olan numaralar\u0131n adetleri web sitesinin \u201cpagerank\u201d \u2018leri ile do\u011fru orant\u0131l\u0131d\u0131r.<\/li>\n<li>Web sitenizi ziyaret eden her farkl\u0131 m\u00fc\u015fteriye farkl\u0131 dinamik numaralar g\u00f6sterildi\u011fi gibi tek statik bir numarada g\u00f6sterilebilir.<\/li>\n<li>Web sitenizi ziyaret eden bir m\u00fc\u015fteri, g\u00f6rm\u00fc\u015f oldu\u011fu herhangi bir numaray\u0131 arayarak sizinle ileti\u015fime ge\u00e7er.<\/li>\n<li>Bu sayede b\u00fct\u00fcn \u00e7a\u011fr\u0131 bilgileri, istatistikleri ve analizleri, sizin g\u00f6r\u00fcnt\u00fcleyecek oldu\u011funuz kurumsal admin panelinize yans\u0131r.<\/li>\n<\/ul>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35550\" title=\"Call-Tracking-1\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/01\/Call-Tracking-1-1.jpg\" alt=\"Call-Tracking-1-1\" width=\"354\" height=\"288\" srcset=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/01\/Call-Tracking-1-1.jpg 354w, https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/01\/Call-Tracking-1-1-300x244.jpg 300w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/strong><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Call_Tracking_Avantajlari_Nelerdir\"><\/span><strong>Call Tracking Avantajlar\u0131 Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c7a\u011fr\u0131n\u0131n hangi reklam kayna\u011f\u0131ndan, nereden ve ne zaman geldi\u011fini takip eder.<\/p>\n<p>M\u00fc\u015fteri ile g\u00f6r\u00fc\u015fme esnas\u0131nda \u00e7a\u011fr\u0131lar\u0131 kay\u0131t eder.<\/p>\n<p>\u00c7a\u011fr\u0131 s\u0131ras\u0131nda cevaplanmayan, me\u015fgule at\u0131lan, iptal edilen, cevaplanan veya tekrarlanan \u00e7a\u011fr\u0131lar\u0131n t\u00fcm analizlerini yapar.<\/p>\n<p>Web siteden gelen \u00e7a\u011fr\u0131lar\u0131n say\u0131s\u0131n\u0131 analiz eder ve potansiyel m\u00fc\u015fterilerinizi <strong><em>&#8220;Beni Geri Ara&#8221;<\/em><\/strong> \u00f6zelli\u011fi sayesinde saniyeler i\u00e7inde onlar\u0131 sizin ad\u0131n\u0131za geri arayarak, \u00e7a\u011fr\u0131lar\u0131 ka\u00e7\u0131rmaman\u0131z\u0131 sa\u011flar.<\/p>\n<p>Tarih aral\u0131klar\u0131na g\u00f6re t\u00fcm verileri, bilgisayar\u0131n\u0131za ve ak\u0131ll\u0131 telefonunuza kolayca indirmenize olanak sa\u011flar.<\/p>\n<p><strong>\u201cArayan\u0131 G\u00f6rme\u201d<\/strong> entegrasyonu ile websitenizden sizi ge\u00e7mi\u015fte arayan bir ki\u015fiyi tan\u0131man\u0131z\u0131 sa\u011flar.<\/p>\n<p><strong>\u201cLikeOrDislike &#8211; LOD\u201d<\/strong> uygulamam\u0131z sayesinde \u00e7a\u011fr\u0131lar\u0131n\u0131n memnuniyet analizini yapar, konu\u015fmadan memnun kalmayan ki\u015fileri panelinize kay\u0131t eder. Konu\u015fma sonras\u0131nda memnun kal\u0131nmad\u0131ysa sistem otomatik olarak belirlenen s\u00fcre i\u00e7erisinde ki\u015fiyi operat\u00f6re tekrar ba\u011flar.<\/p>\n<p>Kulland\u0131\u011f\u0131n\u0131z \u201c<strong>CRM sistemi<\/strong> \u201c ile entegrasyon sa\u011fland\u0131ktan sonra i\u015fleyi\u015finizin h\u0131zlanmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p>Google ve Yandex uyumlulu\u011fu ile reklam b\u00fct\u00e7elerinizi denetlemenize imkan sa\u011flar.<\/p>\n<p><strong>\u201cForm Tracking \u2013 Form \u0130zleme\u201d<\/strong> uygulamam\u0131z sayesinde websitesinde bulunan ileti\u015fim formlar\u0131n\u0131n trafi\u011fini analiz eder. Kim, ne zaman, hangi reklam kanal\u0131 \u00fczerinden gelerek ileti\u015fim formunuza girmi\u015f vb. sorulara cevap vererek bu bilgileri panele yans\u0131t\u0131r. B\u00f6ylelikle ileti\u015fim formlar\u0131ndan gelen m\u00fc\u015fterinizi ka\u00e7\u0131rmaman\u0131z\u0131 sa\u011flar.<\/p>\n<p><strong>\u201cEmail Tracking \u2013 Email \u0130zleme\u201d<\/strong>\u201d uygulamam\u0131z sayesinde t\u0131pk\u0131 form ve call tracking\u2019te oldu\u011fu gibi web siteniz \u00fczerinden size mail yoluyla ula\u015fmak isteyen m\u00fc\u015fterileri analiz eder ve bu bilgileri panele yans\u0131t\u0131r.<\/p>\n<p><em>Kurumunuzda \u00e7al\u0131\u015fan sat\u0131\u015f personellerinin \u00e7a\u011fr\u0131 kar\u015f\u0131lama perfomans\u0131n\u0131 \u00f6l\u00e7menize olanak sa\u011flar.<\/em><\/p>\n<h4><a href=\"https:\/\/markergroupe.com\/iletisim\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33781 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2021\/01\/1-kopyac.jpg\" alt=\"\" width=\"1252\" height=\"417\" title=\"\"><\/a><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"ENTEGRASYONLAR\"><\/span>ENTEGRASYONLAR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics, Yandex Metrica Entegrasyonu,<\/p>\n<p>Google Ads, Yandex Direct Entegrasyonu,<\/p>\n<p>Facebook ve Instagram Entegrasyonu,<\/p>\n<p>CRM sisteminize entegrasyon yap\u0131lmaktad\u0131r. \u00dccretsiz Kurulum ve \u00fcyelik boyunca 7\/24 teknik destek mevcuttur.<\/p>\n<p><strong>Not:<\/strong> Panelinizin (kurulum-kullan\u0131m) teknik sunumu, taraf\u0131m\u0131zca sizlere \u00fccretsiz verilmektedir.<\/p>\n<p><em><strong>Call Tracking<\/strong> Hizmetleri\u00a0 Hakk\u0131nda Bilgi Almak \u0130\u00e7in Bizimle \u0130leti\u015fime Ge\u00e7in.\u00a0 <a href=\"https:\/\/markergroupe.com\/iletisim\">Marker Groupe \u0130leti\u015fim<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a\u011fr\u0131 izleme teknolojisi ile \u201cDijital Pazarlama\u201d yeniden tan\u0131mlan\u0131yor. Genel anlam\u0131yla \u201cCall Tracking\u201d; Televizyon, Radyo, Bro\u015f\u00fcr, Katalog gibi \u00e7evrimd\u0131\u015f\u0131 (offline) reklam kaynaklar\u0131na bildirdi\u011finiz telefon numaras\u0131na gelen \u00e7a\u011fr\u0131lara yan\u0131 s\u0131ra, (Google, Yandex)\u00a0 web sitenize, Instagram, Facebook, Twitter vb. sosyal medya hesaplar\u0131n\u0131za ve daha bir\u00e7ok \u00e7evrimi\u00e7i (online) kanallar\u0131na bildirmi\u015f oldu\u011funuz telefon numaras\u0131na atanan dinamik numaralardan gelen \u00e7a\u011fr\u0131lar\u0131n performanslar\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1477],"tags":[1405,1473],"class_list":["post-33776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-yazilim","tag-call-tracking","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=33776"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35550"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=33776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=33776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=33776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}