{"id":33742,"date":"2020-11-19T18:12:34","date_gmt":"2020-11-19T15:12:34","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=33742"},"modified":"2025-07-04T14:40:31","modified_gmt":"2025-07-04T11:40:31","slug":"ileti-yonetim-sistemi-nedir-ve-nasil-calisir-iys","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/ileti-yonetim-sistemi-nedir-ve-nasil-calisir-iys\/","title":{"rendered":"\u0130leti Y\u00f6netim Sistemi Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? (\u0130YS)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/ileti-yonetim-sistemi-nedir-ve-nasil-calisir-iys\/#Entegrator_Is_Ortaklari\" >Entegrat\u00f6r \u0130\u015f Ortaklar\u0131<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/ileti-yonetim-sistemi-nedir-ve-nasil-calisir-iys\/#DIGITAL_MARKERIN_PARTNELERI_ILE_CALISIN\" >DIGITAL MARKER&#8217;IN PARTNELER\u0130 \u0130LE \u00c7ALI\u015eIN<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><em><strong>\u0130leti Y\u00f6netim Sistemi (<a href=\"https:\/\/iys.org.tr\/iys\/nedir\" target=\"_blank\" rel=\"noopener\">\u0130YS<\/a>), 2015 y\u0131l\u0131nda Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari \u0130leti\u015fim ve Ticari Elektronik \u0130letiler Hakk\u0131nda ve 2017 y\u0131l\u0131nda 6698 Say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunlar\u0131 (KVKK)\u2019na ek olarak elektronik ticaret sistemlerinde, t\u00fcketicilerin izin ve \u015fikayet haklar\u0131n\u0131 kullanmas\u0131n\u0131 ve bu izinlerin y\u00f6netilmesini sa\u011flayan web tabanl\u0131 bir platformdur. Bu platformun kontrol \u00e7ap\u0131, arama, SMS mesaj ve e-posta yoluyla yap\u0131lan t\u00fcm ticari iletileri kapsar.<\/strong><\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Entegrator_Is_Ortaklari\"><\/span>Entegrat\u00f6r \u0130\u015f Ortaklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Y\u00fcr\u00fcrl\u00fc\u011fe giren yasa ile t\u00fcketicilerle ticari ileti\u015fim sa\u011flayan ger\u00e7ek ve t\u00fczel ki\u015filer yani firman\u0131z, Hizmet Sa\u011flay\u0131c\u0131 olarak belirlenir. \u0130\u015f ortaklar\u0131 olan\u00a0<a href=\"https:\/\/iys.org.tr\/is-ortaklari\" target=\"_blank\" rel=\"noopener\"><strong>Entegrat\u00f6rler<\/strong><\/a>, \u0130YS\u2019den API lisans\u0131 alarak sisteme entegre olan firmalard\u0131r. Hizmet Sa\u011flay\u0131c\u0131lar t\u00fcm elektronik izinleri \u0130YS\u2019de saklanmak zorundad\u0131r. Bu izinler t\u00fcketiciler taraf\u0131ndan her zaman de\u011fi\u015ftirilebiliyor. T\u00fcketici taraf\u0131ndan yap\u0131lan \u015fikayet durumunda ise \u0130YS verileri g\u00f6z \u00f6n\u00fcne al\u0131n\u0131yor. G\u00fcncel izinlerin dikkate al\u0131nmas\u0131 nedeniyle sadece sisteme giri\u015f yapmak de\u011fil, d\u00fczenli veri y\u00fcklemek gerekiyor. Bu nedenle sistemin aktif bir \u015fekilde entegrat\u00f6rler taraf\u0131ndan g\u00fcncel tutulmas\u0131 gerekiyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33743 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2020\/11\/IYS-Digital-Marker-1.jpg\" alt=\"\" width=\"600\" height=\"323\" title=\"\"><\/p>\n<p>Verilerin \u0130leti Y\u00f6netim Sistemi\u2019nde g\u00fcncel olmamas\u0131 halinde, ret hakk\u0131n\u0131 kullan\u0131p ticari ileti almak istemeyen bir m\u00fc\u015fteriye iletileriniz ula\u015fabilir. Bu durumda t\u00fcketiciye \u015fikayet hakk\u0131 do\u011far ve bu durum cezai sonu\u00e7lara neden olabilir. \u0130YS haricinde, t\u00fcketiciden fiziksel veya elektronik ortamda al\u0131nan veriler ve ret bildirimlerinin ise entegrat\u00f6rler taraf\u0131ndan 3 i\u015f g\u00fcn\u00fc i\u00e7inde \u0130leti Y\u00f6netim Sistemi\u2019ne aktar\u0131lmas\u0131 gerekiyor.<\/p>\n<p>Hizmet Sa\u011flay\u0131c\u0131lar\u0131n\u0131n izinli verisi 250 binden az ise, bu verileri \u0130leti Y\u00f6netim Sistemi \u00fczerinden y\u00f6netemiyor. Bu nedenle Hizmet Sa\u011flay\u0131c\u0131lar, sisteme\u00a0<strong>Entegrat\u00f6rler<\/strong>\u00a0\u00fczerinden eri\u015fim sa\u011flar ve bu veriyi yine Entegrat\u00f6rler \u00fczerinden y\u00f6netir.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"DIGITAL_MARKERIN_PARTNELERI_ILE_CALISIN\"><\/span>DIGITAL MARKER&#8217;IN PARTNELER\u0130 \u0130LE \u00c7ALI\u015eIN<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><strong>Digital Marker <\/strong>Partnerleri ile\u00a0Hizmet Sa\u011flay\u0131c\u0131lara Entegrat\u00f6rl\u00fck hizmeti sa\u011fl\u0131yor. Bunun i\u00e7in de ilk olarak Hizmet Sa\u011flay\u0131c\u0131lar\u0131n, \u0130leti Y\u00f6netim Sistemi\u2019ne kendileri ba\u015fvurmalar\u0131 gerekiyor. Ba\u015fvurudan sonra \u0130letim Y\u00f6netim Sistemi, Hizmet Sa\u011flay\u0131c\u0131\u2019ya, \u0130YS Kod veya Brand Kod g\u00f6nderiyor. Hizmet Sa\u011flay\u0131c\u0131 olarak, bu kodla\u00a0<strong>Revotas<\/strong>\u00a0ile \u00e7al\u0131\u015farak Entegrat\u00f6rl\u00fck hizmeti alabilirsiniz. Bu hizmet sayesinde i\u015fletmenize ya da markan\u0131za ait verileri, \u0130leti Y\u00f6netim Sistemi\u2019ne y\u00fckleyerek, g\u00fcnl\u00fck-haftal\u0131k-ayl\u0131k verilerinizi y\u00f6netir. B\u00f6ylece hedef kitlenize do\u011fru b\u00fct\u00e7elerle ula\u015f\u0131rs\u0131n\u0131z.<\/p>\n<p>\u0130YS hakk\u0131nda bilgi almak ya da entegrasyon ba\u015fvurusunda bulunmak i\u00e7in\u00a0<a href=\"https:\/\/www.revotas.com\/tr\/bize-ulasin\/\" target=\"_blank\" rel=\"noopener\"><strong>t\u0131klay\u0131n<\/strong><\/a><\/p>\n<p>\u0130leti Y\u00f6netim Sistemi hakk\u0131nda haz\u0131rlad\u0131\u011f\u0131m\u0131z kitap\u00e7\u0131\u011f\u0131m\u0131z\u0131 indirmek i\u00e7in<strong><a href=\"https:\/\/www.revotas.com\/tr\/kaynaklar\/ileti-yonetim-sistemi-hakkinda-her-sey\/\" target=\"_blank\" rel=\"noopener\"> t\u0131klay\u0131n<\/a><\/strong><\/p>\n<p><strong>Kaynak: <a href=\"https:\/\/www.revotas.com\/tr\/\" target=\"_blank\" rel=\"noopener\">revotas.com\/tr<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130leti Y\u00f6netim Sistemi (\u0130YS), 2015 y\u0131l\u0131nda Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari \u0130leti\u015fim ve Ticari Elektronik \u0130letiler Hakk\u0131nda ve 2017 y\u0131l\u0131nda 6698 Say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunlar\u0131 (KVKK)\u2019na ek olarak elektronik ticaret sistemlerinde, t\u00fcketicilerin izin ve \u015fikayet haklar\u0131n\u0131 kullanmas\u0131n\u0131 ve bu izinlerin y\u00f6netilmesini sa\u011flayan web tabanl\u0131 bir platformdur. Bu platformun kontrol \u00e7ap\u0131, arama, SMS mesaj [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501],"tags":[1473,1393],"class_list":["post-33742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-ileti-yonetim-sistemi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=33742"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/33752"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=33742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=33742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=33742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}