{"id":33031,"date":"2019-05-13T11:56:37","date_gmt":"2019-05-13T08:56:37","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=33031"},"modified":"2025-07-10T10:03:33","modified_gmt":"2025-07-10T07:03:33","slug":"pazarlamada-etik-kurallar","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/pazarlamada-etik-kurallar\/","title":{"rendered":"Pazarlamada Etik Kurallar"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/pazarlamada-etik-kurallar\/#Once_Etik_Kurallar_Belirleyin\" >#\u00d6nce Etik Kurallar Belirleyin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/pazarlamada-etik-kurallar\/#Musteriyle_Empati_Kurun\" >#M\u00fc\u015fteriyle Empati Kurun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/pazarlamada-etik-kurallar\/#Her_Musteriye_Bireysel_Yaklasarak_Bag_Kurun\" >#Her M\u00fc\u015fteriye Bireysel Yakla\u015farak Ba\u011f Kurun<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"color: #000000;\"><em><strong>\u0130\u015f eti\u011fi insanl\u0131k tarihinin en karma\u015f\u0131k ve sorunlu konular\u0131ndan biridir. \u00d6zellikle geli\u015fen teknolojilerle birlikte de\u011fi\u015fen pazarlama faaliyetleri g\u00fcn\u00fcm\u00fczde ne derece ahlaki de\u011ferlere ve kurallara uygun yap\u0131l\u0131yor, tart\u0131\u015f\u0131lmas\u0131 gereken en \u00f6nemli konudur. Dijital platformlar\u0131nda geli\u015fmesi ile birlikte sosyal medya, internet reklamc\u0131l\u0131\u011f\u0131, mailing v.s gibi dijital pazarlama kanallar\u0131 pazarlamac\u0131lar\u0131n \u00f6nemli ara\u00e7lar\u0131ndan biri haline geldi. Geleneksel pazarlama kanallar\u0131na g\u00f6re dijital pazarlama daha \u015feffaf ve ak\u0131lc\u0131 kullan\u0131labilir.<\/strong><\/em><\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Once_Etik_Kurallar_Belirleyin\"><\/span><span style=\"color: #ffcc00;\"><strong>#\u00d6nce Etik Kurallar Belirleyin<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>G\u00fcn\u00fcm\u00fczde etik kurallara uymayan bir\u00e7ok farkl\u0131 \u015firket vard\u0131r. Pazarlama departman\u0131nda \u00e7al\u0131\u015fan pazarlamac\u0131lar patron isteklerini yerine getirmek ve \u015firket hedeflerini tutturabilmek i\u00e7in \u00e7o\u011fu kez illegal y\u00f6ntemlere ba\u015fvuruyor. Bu duruma geleneksel pazarlama y\u00f6ntemlerinde daha \u00e7ok rastlanmaktad\u0131r. \u00d6rne\u011fin; farkl\u0131 telefon numaralar\u0131 ile aray\u0131p t\u00fcketiciyi rahats\u0131z etmek, t\u00fcketicinin kap\u0131s\u0131na kadar gidip pazarlama yapmak, son zamanlarda moda haline gelen sms g\u00f6nderileri gibi rahats\u0131z edici durumlarla kar\u015f\u0131la\u015fmamak imkans\u0131z hale gelmi\u015ftir.<\/p>\n<p><strong><span style=\"color: #5ca7d8;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33119 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/Pazarlamada-Etik-Kurallar-dijital-muhendis-800x450-300x169-1.jpg\" alt=\"\" width=\"390\" height=\"202\" title=\"\"><\/span><\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Musteriyle_Empati_Kurun\"><\/span><span style=\"color: #ffcc00;\"><strong>#M\u00fc\u015fteriyle Empati Kurun<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015firket de \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131z veya m\u00fc\u015fteriniz sizin ki\u015fisel ve ahlaki de\u011ferlerinizle ayn\u0131 \u00e7izgi de de\u011filse ne yapard\u0131n\u0131z?\u00a0Pazarlama\u00a0sekt\u00f6r\u00fcnde \u00e7al\u0131\u015f\u0131yorsak \u00f6ncelikli olarak kendi ki\u015fisel inan\u00e7lar\u0131m\u0131z\u0131 ve davran\u0131\u015flar\u0131m\u0131z\u0131 bir kenara b\u0131rakmal\u0131y\u0131z. E\u011fer d\u00fcr\u00fcst\u00e7e ger\u00e7ekten kalbinizden gelerek Pazarlama faaliyetlerinde ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z etik kurallar\u0131n\u0131za uymayan proje ve i\u015flerde bulunmamaya gayret g\u00f6sterin. Ki\u015filerin ahlaki de\u011ferleri elbette de\u011fi\u015fmezdir, ama s\u00f6z konusu i\u015f hayat\u0131 oldu\u011funda insanlar i\u015flerinden olmamak i\u00e7in veya daha \u00fcst makama terfi edebilmek i\u00e7in bir \u00e7ok farkl\u0131 yanl\u0131\u015f yola ba\u015fvuruyor. \u00d6zellikle pazarlama sekt\u00f6r\u00fcnde olanlar yapt\u0131klar\u0131 i\u015f ve projelerde de\u011ferlerine ters d\u00fc\u015f\u00fcp d\u00fc\u015fmedi\u011fine bakmadan i\u015flerini yap\u0131yorlar.<\/p>\n<p>Uzla\u015ft\u0131\u011f\u0131n\u0131z veya uzla\u015famad\u0131\u011f\u0131n\u0131z s\u00f6z konusu projelerde m\u00fc\u015fterilerinizin inanc\u0131na veya siyasi g\u00f6r\u00fc\u015f\u00fcne bakmadan i\u015finizi\u00a0 yapmaya \u00e7al\u0131\u015f\u0131n. Kariyerinizde profesyonel i\u015f anlay\u0131\u015f\u0131n\u0131z odak noktan\u0131z olsun.\u00a0Pazarlamac\u0131lar ne zaman ki\u015fisel inan\u00e7lar\u0131n\u0131 bir kenara b\u0131rak\u0131p yapacaklar\u0131 i\u015flere kendi ki\u015fisel ahlaki de\u011ferlerini katmadan i\u015flerini yaparlarsa o zaman pazarlama kariyerinde ilk profesyonellik ad\u0131m\u0131n\u0131 atm\u0131\u015f olurlar.<\/p>\n<p><strong><span style=\"color: #5ca7d8;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33120 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/iStock-4918048401-800x599-300x225-1.jpg\" alt=\"\" width=\"356\" height=\"243\" title=\"\"><\/span><\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Her_Musteriye_Bireysel_Yaklasarak_Bag_Kurun\"><\/span><span style=\"color: #ffcc00;\"><strong>#Her M\u00fc\u015fteriye Bireysel Yakla\u015farak Ba\u011f Kurun<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ki\u015fisel de\u011ferlerimize ve etik kurallar\u0131m\u0131za uymayan ki\u015fisel i\u015flerimizde nas\u0131l hay\u0131r deme g\u00fcc\u00fc kendimizde var ise bu d\u00fcr\u00fcst davran\u0131\u015f\u0131 m\u00fc\u015fterilerinize y\u00f6nelik yapaca\u011f\u0131n\u0131z i\u015flerde ve projelerde de g\u00f6stermelisiniz. \u0130nand\u0131\u011f\u0131m\u0131z de\u011ferlerden i\u015f hayat\u0131m\u0131zda da taviz vermemeyi \u00f6\u011frenmeliyiz. Pazarlama alan\u0131nda \u00e7al\u0131\u015f\u0131yorsan\u0131z yenili\u011fe ve ele\u015ftiriye a\u00e7\u0131k olmal\u0131s\u0131n\u0131z. D\u00fcn \u00f6\u011frendi\u011finiz bir \u015feyin ertesi g\u00fcn yanl\u0131\u015f olabilece\u011fi bir sekt\u00f6rde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 unutmay\u0131n.<\/p>\n<p>Yapt\u0131\u011f\u0131n\u0131z i\u015fe veya projeye inanman\u0131z, g\u00fcvenmeniz ve arkas\u0131nda durman\u0131z gerekiyor. Pazarlaman\u0131n \u00f6z\u00fcnde insan yer al\u0131yor ve pazarlama faaliyetlerinde bulunurken kulland\u0131\u011f\u0131n\u0131z teknolojik ara\u00e7lar ile \u00f6ncelikli olarak insanlar\u0131n de\u011ferlerine hitap etmelisiniz. Her m\u00fc\u015fteriye bireysel yakla\u015farak markan\u0131zla ba\u011f kurmas\u0131n\u0131 sa\u011flay\u0131n.\u00a0\u0130yi bir pazarlama plan\u0131n\u0131ndan sonra m\u00fc\u015fteri bekledi\u011fi ilgiyi sizde bulursa firman\u0131za olan sadakati artar ve bireysel ileti\u015fimler sayesinde reklam\u0131n\u0131 yaparak marka de\u011ferinizi y\u00fckseltir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f eti\u011fi insanl\u0131k tarihinin en karma\u015f\u0131k ve sorunlu konular\u0131ndan biridir. \u00d6zellikle geli\u015fen teknolojilerle birlikte de\u011fi\u015fen pazarlama faaliyetleri&#8230;<\/p>\n","protected":false},"author":1,"featured_media":35453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1335,1551],"class_list":["post-33031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-etik-kurallar","tag-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=33031"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/33031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35453"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=33031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=33031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=33031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}