{"id":32995,"date":"2019-05-13T10:55:21","date_gmt":"2019-05-13T07:55:21","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32995"},"modified":"2025-07-04T14:51:32","modified_gmt":"2025-07-04T11:51:32","slug":"gunumuzun-en-guclu-reklam-modellerinden-in-game-advertising","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/gunumuzun-en-guclu-reklam-modellerinden-in-game-advertising\/","title":{"rendered":"G\u00fcn\u00fcm\u00fcz\u00fcn En G\u00fc\u00e7l\u00fc Reklam Modellerinden: In-Game Advertising"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/gunumuzun-en-guclu-reklam-modellerinden-in-game-advertising\/#Gameloft_Reklam_Cozumleri_Tanitim_Filmi\" >Gameloft Reklam \u00c7\u00f6z\u00fcmleri Tan\u0131t\u0131m Filmi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/gunumuzun-en-guclu-reklam-modellerinden-in-game-advertising\/#Premium_ve_Native_reklam_modellerinin_en_onemli_turlerinden_biri_olan_Mini_Oyun_nedir\" >Premium ve Native reklam modellerinin en \u00f6nemli t\u00fcrlerinden biri olan Mini Oyun nedir?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #000000;\"><em><strong>Deloitte global mobil kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar g\u00fcnde ortalama 70 kez, yani her 15 dakikada bir cep telefonu ekran\u0131na bak\u0131yor. Her 5 ki\u015fiden biri trafikte ak\u0131ll\u0131 telefona bak\u0131yor ve uygulamalara ayda ortalama 7,5 TL harcama yap\u0131yorlar. Wi-Fi\u2019a oranla mobil a\u011f kullan\u0131m\u0131 da her ge\u00e7en y\u0131l daha da art\u0131yor. <\/strong><\/em><\/span><\/p>\r\n<p><span style=\"color: #000000;\"><em>\r\n\r\n<\/em><\/span><\/p>\r\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #000000;\"><em><strong>Nielsen T\u00fcrkiye\u2019nin yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re ise, \u00fclkemizde mobil oyuncular\u0131n\u0131n %51,6\u2019s\u0131 kad\u0131n kullan\u0131c\u0131lardan olu\u015fmaktad\u0131r. Ankete kat\u0131lan kullan\u0131c\u0131lar\u0131n %78\u2019i ise ak\u0131ll\u0131 telefonlar\u0131ndan mobil oyun oynuyor. T\u00fcrkiye\u2019de oyun i\u00e7i reklamlar \u00fczerinden markalar\u0131, t\u00fcketicilerle bir araya getiren en \u00f6nemli isimlerin ba\u015f\u0131nda Gameloft gelmektedir.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n<p>Mobil oyun sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli oyun geli\u015ftirici ve yay\u0131nc\u0131lar\u0131n\u0131n ba\u015f\u0131nda gelen Gameloft, 1999 y\u0131l\u0131nda Fransa, Paris\u2019te kurulmu\u015ftur. 2017 itibariyle, Vivendi Group b\u00fcnyesinde 40 farkl\u0131 \u00fclkede 7000 \u00e7al\u0131\u015fan\u0131 ile 20\u2019den fazla dilde hizmet vermektedir. Kuruldu\u011fu g\u00fcnden bu yana T\u00fcrkiye\u2019de oyunlar\u0131 ile faaliyet g\u00f6steren Gameloft, Mobil reklam yat\u0131r\u0131mlar\u0131n\u0131n h\u0131zla b\u00fcy\u00fcmesi ile birlikte 2015 y\u0131l\u0131nda T\u00fcrkiye pazar\u0131na In-game Advertising ile de girme karar\u0131 alm\u0131\u015ft\u0131r.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33081 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/gameloft-intersitetial-digitalmarker-800x458-1.jpg\" alt=\"\" width=\"643\" height=\"367\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"has-text-color has-vivid-cyan-blue-color\" style=\"font-size: 18px;\"><span class=\"ez-toc-section\" id=\"Gameloft_Reklam_Cozumleri_Tanitim_Filmi\"><\/span><span style=\"color: #ffcc00;\"><strong>Gameloft Reklam \u00c7\u00f6z\u00fcmleri Tan\u0131t\u0131m Filmi<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Gameloft, T\u00fcrkiye\u2019de in-game advertising\u2019e a\u00e7\u0131k olan 51 oyunu ile toplamda 500 Milyon ayl\u0131k sayfa g\u00f6r\u00fcnt\u00fclenme ve 5 Milyon Tekil kullan\u0131c\u0131\u2019ya sahiptir. Markalara Premium Reklam \u00c7\u00f6z\u00fcm \u00d6nerileri sunan Gameloft\u2019un toplam envanterinin %63\u2019\u00fc 18-39 ya\u015f aral\u0131\u011f\u0131ndan olu\u015fmaktad\u0131r. T\u00fcm oyunlar\u0131n ve reklam formatlar\u0131n\u0131n in-house olarak geli\u015ftirilmesinin sa\u011flad\u0131\u011f\u0131 avantaj ile birlikte Dijital ve Mobil d\u00fcnyada kendine b\u00fcy\u00fck bir fark yaratm\u0131\u015ft\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>2016-2017 App Annie datalar\u0131na g\u00f6re Gameloft oyunlar\u0131 D\u00fcnya ve T\u00fcrkiye genelindeki download s\u0131ralamas\u0131nda telefon ve tabletlerde 1. s\u0131rada yer almaktad\u0131r. Olduk\u00e7a geni\u015f \u00e7apta oyun envanteri ve sahip oldu\u011fu geli\u015fmi\u015f teknoloji ile birlikte; demografik (cinsiyet, ya\u015f grubu, oyun t\u00fcr\u00fc), \u00fclke bazl\u0131, g\u00fcn\/saat bazl\u0131, platform, app-check, i\u015fletim sistemi ve operat\u00f6r bazl\u0131 detayl\u0131 hedefleme imkan\u0131 bulunuyor.<\/p>\r\n\r\n\r\n\r\n<p>Gameloft sahip oldu\u011fu geli\u015fmi\u015f teknolojisi ile mobil reklamlarda fark yaratan \u00e7\u00f6z\u00fcmler \u00fcreterek pazardaki konumunu rakiplerinden farkl\u0131la\u015ft\u0131r\u0131yor. Ajans ve markalara banner, interstitial ve video \u00e7\u00f6z\u00fcm \u00f6nerilerininin yan\u0131 s\u0131ra native, oyun i\u00e7i entegrasyon ve incentive (kullan\u0131c\u0131ya \u00f6d\u00fcl sunan) kurgulu \u00e7al\u0131\u015fmalar sunarak, markalar\u0131n son kullan\u0131c\u0131lara do\u011fal yollardan ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. B\u00f6ylelikle kampanyalar\u0131n etkile\u015fim oranlar\u0131, standart kullan\u0131mlara g\u00f6re daha verimli sonu\u00e7lar elde ediyor.<\/p>\r\n\r\n\r\n\r\n<p>Gameloft, sahip oldu\u011fu teknik ekip sayesinde reklam kampanyalar\u0131n\u0131 olduk\u00e7a geni\u015f filtrelerle hedefleyebiliyor. Markalar\u0131n reklamlar\u0131, tamamen native alanlarda (Kullan\u0131c\u0131n\u0131n oyun d\u0131\u015f\u0131nda gezindi\u011fi alanlarda) konumland\u0131r\u0131l\u0131yor. B\u00f6ylelikle kullan\u0131c\u0131lar oyun esnas\u0131nda herhangi bir reklama maruz kalm\u0131yorlar. Kampanyalar m\u00fc\u015fterilerin taleplerine g\u00f6re hedefleniyor ve markalar\u0131n kpi\u2019lar\u0131na g\u00f6re optimize edilmi\u015f kampanya sonu\u00e7lar\u0131 raporlan\u0131yor.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33080 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/gameloft-minioyun-digitalmarker-800x458-1.jpg\" alt=\"\" width=\"628\" height=\"359\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"Premium_ve_Native_reklam_modellerinin_en_onemli_turlerinden_biri_olan_Mini_Oyun_nedir\"><\/span><span style=\"color: #ffcc00;\"><strong>Premium ve Native reklam modellerinin en \u00f6nemli t\u00fcrlerinden biri olan Mini Oyun nedir?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Markan\u0131n belirledi\u011fi hedef kitle do\u011frultusunda, Gameloft oyun evreninden secilen kullan\u0131c\u0131lara \u00f6zel olarak \u00fcretilmi\u015f\/uyarlanm\u0131\u015f interstitial alanda bir Mini Game \u00e7\u0131kar.<\/p>\r\n\r\n\r\n\r\n<p>Mini Oyun\u2019u oynayan kullan\u0131c\u0131lar oyun i\u00e7i hediyeler ile \u00f6d\u00fcllendirilir.<\/p>\r\n\r\n\r\n\r\n<p>Mini Oyun\u2019un yay\u0131nlanma s\u00fcresi en fazla 50 saniyedir.<\/p>\r\n\r\n\r\n\r\n<p>Gameloft Reklam \u00c7\u00f6z\u00fcmleri\u2019nin sunmu\u015f oldu\u011fu Mini Oyun \u00f6rneklerinden birini buradan inceleyebilirsin.<\/p>\r\n\r\n\r\n\r\n<p>Gameloft T\u00fcrkiye Reklam Sat\u0131\u015f Sorumlusu Ay\u015feg\u00fcl Aydo\u011fan, \u201cMobil reklama artan ilgi ve markalar\u0131n mobil platformlardaki b\u00fcy\u00fcyen yat\u0131r\u0131m\u0131 ku\u015fkusuz. T\u00fcrkiye\u2019de mobil telefonlarda g\u00fcn ge\u00e7tik\u00e7e art\u0131\u015f g\u00f6steren oyun penetrasyonu, Gameloft envanterindeki aktif oyuncu trafi\u011fini katlayarak, reklam kanal\u0131ndaki g\u00fcc\u00fcm\u00fcz\u00fc daha da peki\u015ftiriyor. Farkl\u0131 sekt\u00f6rlerin dinamiklerine uygun sunmu\u015f oldu\u011fumuz \u015feffaf etkile\u015fim, g\u00f6r\u00fcn\u00fcrl\u00fck ve native modellerimizle T\u00fcrkiye pazar\u0131ndaki markalar\u0131n \u00e7\u00f6z\u00fcm orta\u011f\u0131 olduk. \u0130zledi\u011fimiz \u015feffaf politika sayesinde reklamlar\u0131, markalar\u0131n istekleri do\u011frultusunda hedefleyerek, \u00f6nerilerimiz ile in-game advertising yat\u0131r\u0131mlar\u0131 alan\u0131nda ilk ve tek adres olman\u0131n verdi\u011fi hakl\u0131 gururu ve mutlulu\u011fu ya\u015f\u0131yoruz.\u00a0 Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z marka ve ajanslara g\u00f6stermi\u015f olduklar\u0131 destek ve yat\u0131r\u0131mlar\u0131ndan \u00f6t\u00fcr\u00fc te\u015fekk\u00fcr ederiz.\u2019\u2019 diyerek konuyla ilgili yorumlar\u0131n\u0131 dile getirdi.<\/p>\r\n\r\n\r\n\r\n<p>Gameloft Reklam \u00c7\u00f6z\u00fcmleri ile ilgili daha fazla bilgiyi buradan alabilirsin.<\/p>\r\n<p><iframe loading=\"lazy\" title=\"Gameloft Reklam \u00c7\u00f6z\u00fcmleri Tan\u0131t\u0131m Filmi\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/tP-Tl5JLb8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Deloitte global mobil kullan\u0131c\u0131 ara\u015ft\u0131rmas\u0131na g\u00f6re, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar g\u00fcnde ortalama 70 kez, yani her 15 dakikada bir cep telefonu ekran\u0131na bak\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":35390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1489,1505,1501],"tags":[1473],"class_list":["post-32995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-dijital-medya","category-e-ticaret","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32995"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35390"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}