{"id":32846,"date":"2019-05-07T09:46:25","date_gmt":"2019-05-07T06:46:25","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32846"},"modified":"2025-07-04T13:50:33","modified_gmt":"2025-07-04T10:50:33","slug":"real-time-marketing-twitter","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/real-time-marketing-twitter\/","title":{"rendered":"Real Time Marketing = Twitter"},"content":{"rendered":"<p><em><span style=\"color: #000000;\"><strong>Real Time Marketing&#8217;in (ger\u00e7ek zamanl\u0131 pazarlama) en etkili ve en aktif kullan\u0131ld\u0131\u011f\u0131 sosyal medya mecras\u0131 Twitter&#8217;d\u0131r. Markalar ger\u00e7ek zamanl\u0131 pazarlama yapman\u0131n \u00f6nemini ge\u00e7 de olsa fark\u0131na var\u0131yor. Markalar, t\u00fcketiciyle ileti\u015fimini en etkili ve anl\u0131k olarak s\u00fcrd\u00fcrebilece\u011fi platform olan Twitter ile pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 daha h\u0131zl\u0131 y\u00fcr\u00fctecektir.<\/strong><\/span><\/em><\/p>\n<p>Art\u0131k insanlar her \u015feye h\u0131zl\u0131 cevap almak istiyor. Telefonu elime alay\u0131m, kar\u015f\u0131ma biri \u00e7\u0131ks\u0131n derdimi anlatay\u0131m durumu g\u00fcn\u00fcm\u00fczde \u00e7ok da tercih edilmiyor. Twitter&#8217;dan twit atmak marka takip\u00e7isine daha kolay geliyor. Att\u0131\u011f\u0131 anda da an\u0131nda cevab\u0131n\u0131 istiyor. \u00c7\u00fcnk\u00fc kendisi \u00e7ok h\u0131zl\u0131 reaksiyon verdi, kendisi de bu reaksiyonu h\u0131zl\u0131 bir \u015fekilde geri almak istiyor.<\/p>\n<p>Markalar\u0131nda bu duruma \u00e7ok \u00e7abuk focus olmalar\u0131 gerekiyor. Markalar\u0131n teknolojiden yararlanarak toplad\u0131klar\u0131 datay\u0131 nas\u0131l anlamland\u0131rd\u0131klar\u0131 \u00e7ok \u00f6nemli, \u00e7\u00fcnk\u00fc b\u00fcy\u00fck data havuzunda kaybolmamas\u0131 markaya iyi bir pazarlama stratejini daha \u00e7abuk olu\u015fturma imkan\u0131 verir. Marka datay\u0131 etkili bir strateji olu\u015fturarak, kaliteli i\u00e7erikle beslemelidir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32878 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/twitter_digitalmarker.jpg\" alt=\"\" width=\"502\" height=\"234\" title=\"\"><\/p>\n<p>Markalar m\u00fc\u015fteriyi ve takip\u00e7ilerini i\u00e7eri\u011fe ba\u011flamal\u0131d\u0131r. Rakiplerinin aksine fark\u0131ndal\u0131k yaratmal\u0131d\u0131r. Sadece dijital kampanya yaparak ger\u00e7ek zamanl\u0131 pazarlamada ba\u015far\u0131l\u0131 olmak en az\u0131ndan \u015fu d\u00f6nemde zor. Pazarlama odakl\u0131 geleneksel medyay\u0131 kullanarak daha iyi ve etkili sonu\u00e7lar elde edebilir. Twitter ile Televizyon birbiriyle entegreli ve etkili \u00e7al\u0131\u015fan platformdur. Markalar kampanyalar\u0131 strateji odakl\u0131 y\u00fcr\u00fctmelidir.<\/p>\n<p>Marka bunu da iyi bir planlama ile olu\u015fturmal\u0131d\u0131r. Farkl\u0131 senaryolarla kampanya s\u00fcrecini y\u00f6netmeli, \u00e7\u00fcnk\u00fc marka ba\u015f\u0131na \u00f6nceden ba\u015f\u0131na neler gelebilece\u011fini \u00f6n g\u00f6rmeli, hem kriz i\u00e7in hem de tabii ki \u00e7ok daha fazla konu\u015fulmas\u0131n\u0131 effectle konu\u015fulmas\u0131n\u0131 sa\u011flamak. \u0130nsanlar\u0131n kampanyay\u0131 birbiriyle konu\u015fup payla\u015ft\u0131\u011f\u0131 zaman markalar i\u00e7in anlam ifade ediyor.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32879 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/playstationturkiye_digitalmarker.jpg\" alt=\"\" width=\"630\" height=\"224\" title=\"\"><\/strong><\/p>\n<p><strong>Real Time Marketing<\/strong> i\u00e7in \u00f6nceden haz\u0131rl\u0131k ve detayl\u0131 planlama yap\u0131lmal\u0131d\u0131r. Daha sonra ise planlanan aksiyon hayata ge\u00e7irilmelidir. Kampanya s\u00fcresince konu\u015fmalar\u0131n bir \u00e7o\u011fu Twitter \u00fczerinde ger\u00e7ekle\u015fti\u011fi i\u00e7in insanlar\u0131 ortamlar\u0131nda yakalay\u0131p marka taraf\u0131ndan senaryolar dahilinde aksiyonlar olu\u015fturmal\u0131d\u0131r. Mesela T\u00fcrkiye&#8217;de futbol Twitter&#8217;da en \u00e7ok konu\u015fulan \u015fey. T\u00fcketici i\u00e7 g\u00f6r\u00fcs\u00fcn\u00fc futbol ile birle\u015ftirdi\u011fimizde real time \u00e7ok \u00f6nemlidir.<\/p>\n<p>Futbolun kendisi ger\u00e7ek zamanl\u0131 oldu\u011fu i\u00e7in markalar futbol ma\u00e7lar\u0131n\u0131 Twitter entegreli ger\u00e7ek zamanl\u0131 pazarlama merkezine oturtmal\u0131d\u0131r. Real Time Marketing Twitter ve TV entegreli strateji geli\u015ftirilip y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde markan\u0131n t\u00fcketiciyle etkile\u015fimi daha h\u0131zl\u0131 olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Time Marketing&#8217;in (ger\u00e7ek zamanl\u0131 pazarlama) en etkili ve en aktif kullan\u0131ld\u0131\u011f\u0131 sosyal medya mecras\u0131 Twitter&#8217;d\u0131r. Markalar ger\u00e7ek zamanl\u0131 pazarlama yapman\u0131n \u00f6nemini ge\u00e7 de olsa fark\u0131na var\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":35310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1497],"class_list":["post-32846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-twitter"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32846"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35310"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}