{"id":32829,"date":"2019-05-07T11:19:33","date_gmt":"2019-05-07T08:19:33","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32829"},"modified":"2025-07-04T14:12:17","modified_gmt":"2025-07-04T11:12:17","slug":"icerik-pazarlamada-cesur-olun","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/icerik-pazarlamada-cesur-olun\/","title":{"rendered":"\u0130\u00e7erik Pazarlamada Cesur Olun"},"content":{"rendered":"<p><em><span style=\"color: #000000;\"><strong>\u0130\u00e7erik pazarlama yaparken korkunuz size engel olmas\u0131n, cesur olun. Ba\u015far\u0131s\u0131zl\u0131k her zaman k\u00f6t\u00fc bir \u015fey de\u011fildir. \u0130\u015fe yaramayan \u00fcr\u00fcne bakarak, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinebilir ve gelecekteki i\u00e7eri\u011finiz i\u00e7in daha iyi bir perspektif kazanabilirsiniz.<\/strong><\/span><\/em><\/p>\n<p>Hi\u00e7 kimse bir i\u015fe ba\u015flarken ba\u015far\u0131s\u0131z olmak istemez ama ba\u015far\u0131s\u0131zl\u0131k korkusu pazarlamac\u0131lar\u0131 i\u00e7erik pazarlama konusunda engellemektedir. Avrupa&#8217;da SEO&#8217;cular ve i\u00e7erik pazarlamac\u0131lar kendi end\u00fcstrilerini \u00fczerine olup bitenler hakk\u0131nda kendi perspektiflerini olu\u015fturmu\u015flar.<\/p>\n<p>Bir\u00e7ok insan\u0131n i\u00e7erik pazarlamas\u0131nda ba\u015far\u0131s\u0131zl\u0131ktan endi\u015fe duydu\u011fu belli oluyor. Ancak d\u00fcr\u00fcst olmak gerekirse, ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 bir i\u00e7erik par\u00e7as\u0131n\u0131n olas\u0131 en k\u00f6t\u00fc sonucu olarak g\u00f6rm\u00fcyorum. \u00c7\u0131lg\u0131nca geliyor, de\u011fil mi? Ba\u015far\u0131s\u0131zl\u0131k, olabilecek en k\u00f6t\u00fc \u015fey de\u011fil mi? \u015eahsen ben \u00f6yle d\u00fc\u015f\u00fcnm\u00fcyorum. Ba\u015far\u0131s\u0131z oldu\u011funuzda i\u00e7eri\u011finize tekrar g\u00f6z atma \u015fans\u0131n\u0131z var. Belki yeni bir perspektif ile neyin yanl\u0131\u015f gitti\u011fini bulacaks\u0131n\u0131z ve bir dahaki sefer i\u00e7erik pazarlamas\u0131 yapt\u0131\u011f\u0131n\u0131zda daha ba\u015far\u0131l\u0131 olacaks\u0131n\u0131z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32914 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/icerikpazarlama_digitalmarker.jpg\" alt=\"\" width=\"693\" height=\"390\" title=\"\"><\/p>\n<h4><span style=\"color: #ffcc00;\"><strong>\u0130\u015fe yaramayan i\u00e7erik par\u00e7as\u0131n\u0131 sorularla inceleyin.<\/strong><\/span><\/h4>\n<p>\u2022 \u00c7al\u0131\u015fmayan i\u00e7erik par\u00e7an\u0131z kimleri hedef al\u0131yor?<br \/>\n\u2022 \u0130\u00e7eri\u011finiz sorulara cevap veremiyor mu?<br \/>\n\u2022 \u0130\u00e7erik hakk\u0131nda alakas\u0131z bir \u015fey mi var?<br \/>\n\u2022 G\u00f6rseller konunuzla ili\u015fkili de\u011fil mi?<br \/>\n\u2022 \u0130\u00e7erik konusu a\u00e7\u0131klay\u0131c\u0131 ve bilgilendirici de\u011fil mi?<br \/>\n\u2022 G\u00f6rseller etkileyici de\u011fil mi?<\/p>\n<p>\u0130\u00e7eri\u011finizi detayl\u0131 inceleyin ve neden i\u015fe yaramad\u0131\u011f\u0131na dair d\u00fc\u015f\u00fcncelerinizle birlikte detayl\u0131 analiz yapmay\u0131 unutmay\u0131n. Yeni strateji olu\u015fturarak ilerleme yollar\u0131 aramaya ba\u015flay\u0131n. Ana i\u00e7eri\u011fi daha iyi ve ilgi \u00e7ekici g\u00f6rsellerle yeniden kullan\u0131rsan\u0131z, daha ba\u015far\u0131l\u0131 olabilirsiniz. \u0130\u00e7erik \u00e7ok teknik veya ortalama hedef kitle \u00fcyesinin \u00fczerinde yaz\u0131lm\u0131\u015f olur ise, yeniden yazma ve yenileme i\u015flemlerinden yararlan\u0131n. \u0130\u00e7erik hedef kitlenizin \u00fczerine veya \u00fcst\u00fcne de\u011fil, direk hedefe do\u011fru konu\u015fmal\u0131d\u0131r. Okuyucular, ilgi \u00e7ekici i\u00e7eriklerle u\u011fra\u015f\u0131r. E\u011fer yazd\u0131\u011f\u0131n\u0131z i\u00e7erik ilgi \u00e7ekici de\u011filse, i\u00e7eri\u011fi okumadan atlayacaklard\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32915 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/icerikdetay_digitalmarker.jpg\" alt=\"\" width=\"665\" height=\"374\" title=\"\"><\/p>\n<p>Da\u011f\u0131t\u0131m planlar\u0131n\u0131z\u0131 (sosyal medya) d\u00fczenlemeniz veya i\u00e7erik say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in ekstra destek alman\u0131z gerekebilir, ancak ba\u015flang\u0131\u00e7ta yazd\u0131klar\u0131n\u0131z payla\u015fmaya de\u011fiyorsa, tekrar denemeye de\u011fer. \u0130\u00e7eri\u011finizi daha iyi hale getirin. Yazd\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin ger\u00e7ekten iyi olmad\u0131\u011f\u0131n\u0131 ve sonu\u00e7lar\u0131n beklendi\u011fi gibi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, gelecekte daha iyi i\u00e7erik sa\u011flamak i\u00e7in kendinizi ve ekibinizi g\u00fc\u00e7lendirin. Ekibinizle birlikte olan eksikli\u011fi g\u00f6zden ge\u00e7irin ve yukar\u0131daki sorulara cevap aray\u0131n.<br \/>\nEminim beyin f\u0131rt\u0131nas\u0131na ba\u015flad\u0131\u011f\u0131n\u0131zda cevap vermeyi d\u00fc\u015f\u00fcnebilece\u011finiz daha fazla soru olacakt\u0131r.<\/p>\n<p>T\u00fcketicilerinizi d\u00fc\u015f\u00fcn\u00fcn ve sahip olduklar\u0131 sorular\u0131 yan\u0131tlamaya yard\u0131mc\u0131 olun. \u0130\u00e7erik ba\u015far\u0131s\u0131z oldu\u011funda genellikle m\u00fckemmel par\u00e7ay\u0131 yaratmaya \u00e7al\u0131\u015fmak i\u00e7in \u00e7ok fazla zaman harc\u0131yoruz, ama i\u00e7eri\u011fi okuyacak ve t\u00fcketecek kitleyi unutuyoruz. Sekt\u00f6rel olarak i\u00e7erik pazarlamas\u0131 son derece karma\u015f\u0131k hale getirilmeye \u00e7al\u0131\u015f\u0131l\u0131yor. Aksine harika bilgiler sa\u011fl\u0131yorsan\u0131z, kitleniz onu t\u00fcketmek isteyecek ve bir ba\u015far\u0131s\u0131zl\u0131kla kar\u015f\u0131la\u015fmayacaks\u0131n\u0131z. Ba\u015far\u0131s\u0131z olucam diye korkmaktan vazge\u00e7in. Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 program\u0131n\u0131z veya m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmek, yazmaya ba\u015flamak ve i\u00e7erik pazarlamak i\u00e7in bir f\u0131rsat olarak kabul edin!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik pazarlama yaparken korkunuz size engel olmas\u0131n, cesur olun.<\/p>\n","protected":false},"author":1,"featured_media":35266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1806],"class_list":["post-32829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-icerik-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32829"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35266"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}