{"id":32794,"date":"2019-05-08T11:58:11","date_gmt":"2019-05-08T08:58:11","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32794"},"modified":"2025-07-10T10:27:14","modified_gmt":"2025-07-10T07:27:14","slug":"basarili-bir-sosyal-medya-kampanyasi-mercedes-benz-tweet-race","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/basarili-bir-sosyal-medya-kampanyasi-mercedes-benz-tweet-race\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir Sosyal Medya Kampanyas\u0131: Mercedes Benz-Tweet Race"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/basarili-bir-sosyal-medya-kampanyasi-mercedes-benz-tweet-race\/#Kampanyaya_Katilim\" >Kampanyaya Kat\u0131l\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/basarili-bir-sosyal-medya-kampanyasi-mercedes-benz-tweet-race\/#Farkli_Mecralari_Kullanmak\" >Farkl\u0131 Mecralar\u0131 Kullanmak<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><strong>Dijital Pazarlama\u2019n\u0131n geli\u015fmesi beraberinde yarat\u0131c\u0131 dijital kampanyalar\u0131 getirdi. Bunlardan en ba\u015far\u0131l\u0131 olanlar\u0131ndan birisi \u2018\u2019Mercedes Benz: Tweet Race\u2019\u2019.<\/strong><\/em><\/p>\n<p>Tweet ile s\u00fcr\u00fclebilen araba yar\u0131\u015fmas\u0131 Tweet Race, twitter kullan\u0131c\u0131lar\u0131n\u0131n tweet atmas\u0131yla arabalar\u0131 s\u00fcrd\u00fcren bir kampanya. Yar\u0131\u015fmada 4 farkl\u0131 tak\u0131m bulunuyor. Bu 4 tak\u0131m arabalarla farkl\u0131 b\u00f6lgelerden toplamda 1400 Millik yolda ilerleyebilmek i\u00e7in Twitter\u2019dan isimlerini <em><strong>#mention<\/strong> <\/em>edilmesi gerekiyor, 4 kere mention edilen tak\u0131m 1 Mil yol al\u0131yor. Mercedes-Benz, D\u00fcnya\u2019da bir ilki ger\u00e7ekle\u015ftirerek, Twitter \u00fczerinde kurdu\u011fu 4 ekip, 4 ger\u00e7ek araba ve tweet ile ilerleyen mekanizmadan olu\u015fan bir yar\u0131\u015f d\u00fczenledi ve kampanya ad\u0131ndan en \u00e7ok bahsedilenler aras\u0131na girmi\u015f bulunmakta.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Kampanyaya_Katilim\"><\/span><span style=\"color: #ffcc00;\"><strong>Kampanyaya Kat\u0131l\u0131m<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Azorfish isimli dijital medya ajans\u0131n\u0131n Mercedes i\u00e7in haz\u0131rlad\u0131\u011f\u0131 <em><strong>Tweet Race<\/strong> <\/em>isimli kampanyaya 30 bine yak\u0131n kat\u0131l\u0131mc\u0131 kat\u0131ld\u0131, yar\u0131\u015fma i\u00e7in 150 binin \u00fczerinde tweet at\u0131ld\u0131 ve kampanya hakk\u0131ndaki videolar\u0131 50 milyonun \u00fczerinde ki\u015fi izledi.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Farkli_Mecralari_Kullanmak\"><\/span><span style=\"color: #ffcc00;\"><strong>Farkl\u0131 Mecralar\u0131 Kullanmak<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Twitter ile arabalar\u0131 entegre ederek sosyal medya kampanyalar\u0131na yenilik getiren Mercedes. Facebook, Twitter , Vimeo, You Tube gibi sosyal medya ara\u00e7lar\u0131n\u0131 da kullanm\u0131\u015ft\u0131r.<br \/>\nBuradan da g\u00f6rm\u00fc\u015f oluyoruz ki Sosyal Medya Kampanyalar\u0131nda birden \u00e7ok mecra kullanmak ba\u015far\u0131y\u0131 sa\u011flayan unsurlardan biri. Dijital Pazarlama basit bir kavram gibi g\u00f6r\u00fcnse de ba\u015far\u0131l\u0131 olabilmek i\u00e7in \u00f6zg\u00fcnl\u00fck ve yarat\u0131c\u0131l\u0131k gerektiriyor.<\/p>\n<p>Kampanya Ba\u015far\u0131 Hikayesini <a href=\"https:\/\/vimeo.com\/22300987\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a> \u00dczerinden \u0130zleyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital Pazarlama\u2019n\u0131n geli\u015fmesi beraberinde yarat\u0131c\u0131 dijital kampanyalar\u0131 getirdi.<\/p>\n","protected":false},"author":1,"featured_media":35223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489,1487,2152],"tags":[1473,1295,1543],"class_list":["post-32794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","category-haberler","category-sosyal-medya","tag-digital-marker-tr","tag-mercedes-benz-tweet-race","tag-sosyal-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32794"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35223"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}