{"id":32766,"date":"2019-05-08T12:12:53","date_gmt":"2019-05-08T09:12:53","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32766"},"modified":"2025-07-04T14:03:58","modified_gmt":"2025-07-04T11:03:58","slug":"sosyal-medyada-musteri-iliskileri-yonetimi","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/sosyal-medyada-musteri-iliskileri-yonetimi\/","title":{"rendered":"Sosyal Medyada M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medyada-musteri-iliskileri-yonetimi\/#_1-_Hemen_Cevap_Verin\" >\u00a01-) \u00a0Hemen Cevap Verin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medyada-musteri-iliskileri-yonetimi\/#2-_Sosyal_Medyayi_100_Yanit_Amacli_Kullanin\" >2-) Sosyal Medyay\u0131 % 100 Yan\u0131t Ama\u00e7l\u0131 Kullan\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medyada-musteri-iliskileri-yonetimi\/#3-_Her_Zaman_Nazik_Olun\" >3-) Her Zaman Nazik Olun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/sosyal-medyada-musteri-iliskileri-yonetimi\/#4-_Musterilerinizi_Etkileyin\" >4-) M\u00fc\u015fterilerinizi Etkileyin<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-normal-font-size\"><span style=\"color: #000000;\"><em><strong>Marka imaj\u0131 i\u00e7in olduk\u00e7a \u00f6nemli olan m\u00fc\u015fteri hizmetleri, sosyal medya i\u00e7in olduk\u00e7a elveri\u015fli ve uygundur.&nbsp;M\u00fc\u015fteri ili\u015fkileri y\u00f6netiminizi (CRM) sosyal medyaya ta\u015f\u0131man\u0131n en b\u00fcy\u00fck sebeplerinden biri m\u00fc\u015fterilerin art\u0131k dijital ortamda daha fazla vakit ge\u00e7irmesidir. Sosyal medya m\u00fc\u015fterilerinizle yak\u0131nl\u0131k kurabilmek i\u00e7in en iyi aland\u0131r, \u00e7\u00fcnk\u00fc nerede olurlarsa olsunlar onlarla ileti\u015fim kurabilirsiniz. Bu da size 7\/24 ileti\u015fim olana\u011f\u0131 sa\u011flar. M\u00fc\u015fterilerinizle daha s\u0131k\u0131 ili\u015fkiler kurmak k\u00e2r oranlar\u0131n\u0131z\u0131 y\u00fckseltebilir. M\u00fc\u015fterilerinizle ne kadar ilgili olursan\u0131z markan\u0131za o kadar sad\u0131k olacaklard\u0131r.&nbsp;Peki M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi Nas\u0131l Olmal\u0131d\u0131r?<\/strong><\/em><\/span><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"_1-_Hemen_Cevap_Verin\"><\/span><span style=\"color: #ffcc00;\"><strong>\u00a01-) \u00a0Hemen Cevap Verin<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><div class=\"wp-menu-name\"><\/div><\/p>\n\n\n\n<p>Yan\u0131t verme s\u00fcresi olduk\u00e7a k\u0131sa olmas\u0131 \u00f6nemli, m\u00fc\u015fteriler sosyal medyada genel olarak h\u0131zl\u0131 tepkiler beklemektedir. Yan\u0131t s\u00fcresinin artmas\u0131 halinde m\u00fc\u015fteriler i\u00e7in endi\u015fe uyand\u0131r\u0131r. Yan\u0131t s\u00fcrelerinin etkileri, \u015fu \u015fekilde g\u00f6z\u00fckmektedir; % 56&#8217;s\u0131 bir daha asla \u015firketi kullanmaz, % 52&#8217;si aile ve arkada\u015flar\u0131na deneyimlerini anlatacak. Ayr\u0131ca \u015fikayetlerini kamuya a\u00e7abilir ve hatta endi\u015felerini gidermek i\u00e7in ba\u015fka bir kanal kullanabilirler.&nbsp;Unutmay\u0131n <strong>Facebook<\/strong> \u015firketinizin tepki h\u0131z\u0131n\u0131 do\u011frudan sayfan\u0131zda g\u00f6r\u00fcnt\u00fcler. &#8220;\u0130letilere \u00e7ok yan\u0131t ver&#8221; rozetini almak i\u00e7in sayfan\u0131z\u0131n son 7 g\u00fcn i\u00e7inde % 90&#8217;l\u0131k bir yan\u0131t oran\u0131 ve 15 dakikal\u0131k tepki s\u00fcresi elde etmi\u015f olmas\u0131 gerekir.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32767 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/Sosyal-Medyada-Musteri-Iliskileri-Yonetimi_DIGITAL-MARKER.jpg\" alt=\"\" width=\"581\" height=\"283\" title=\"\"><\/figure>\r\n<\/div>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"2-_Sosyal_Medyayi_100_Yanit_Amacli_Kullanin\"><\/span><span style=\"color: #ffcc00;\"><strong>2-) Sosyal Medyay\u0131 % 100 Yan\u0131t Ama\u00e7l\u0131 Kullan\u0131n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><\/p>\n\n\n\n<p>M\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da soruya, yoruma ve mesaja yan\u0131t verin. Her postu incelemeyi veya check-in i\u015flemini onaylamay\u0131 hedefleyin. M\u00fc\u015fteriler mesajlar\u0131na yan\u0131t istiyorlar. Cevap vermemek m\u00fc\u015fteriyi g\u00f6rmezden gelmekle e\u015fde\u011ferdir. Sorular\u0131 ve yorumlar\u0131 daha etkin bir \u015fekilde cevaplayabilmek i\u00e7in ve &nbsp;s\u00fcreci h\u0131zland\u0131rmak i\u00e7in \u00f6nceden yaz\u0131lm\u0131\u015f yan\u0131tlar olu\u015fturun.<\/p>\n\n\n\n<p>M\u00fc\u015fteriler ki\u015fisel ilgi ister, bu y\u00fczden cevab\u0131 onlara g\u00f6re \u00f6zelle\u015ftirebilirsiniz. M\u00fc\u015fterileri anlad\u0131\u011f\u0131n\u0131z\u0131, onlara g\u00f6stermek i\u00e7in endi\u015felerini tekrar dile getirin ve m\u00fcmk\u00fcn oldu\u011funca&nbsp; en iyi \u015fekilde adresleyin. % 100 yan\u0131t hedefine ula\u015fmak i\u00e7in daha e\u011fitimli m\u00fc\u015fteri hizmetlerine sahip olman\u0131z gerekir. Bu \u015firketinizde yapabilece\u011finiz en karl\u0131 en b\u00fcy\u00fck yat\u0131r\u0131mlardan biridir. Ayn\u0131 zamanda en k\u00fc\u00e7\u00fck i\u015fletmenin bile dev global markalarla rekabet edebilece\u011fi ve yeni m\u00fc\u015fteriler kazanabilece\u011fi unutmayal\u0131m.&nbsp;Yan\u0131t verme stratejiniz i\u015fletmenizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne ba\u011fl\u0131 olarak de\u011fi\u015febilir.<\/p>\n\n\n\n<p>K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in, odak her zaman topluluk in\u015fa etmektir, bu nedenle her \u015feye cevap verin. Daha b\u00fcy\u00fck i\u015fletmeler i\u00e7in, olumlu bir yorumu &#8220;Be\u011fen&#8221; se\u00e7ebilir ve olumsuz yorumlar\u0131 m\u00fc\u015fteriler i\u00e7in olumlu deneyimler haline getirmek i\u00e7in daha fazla zaman harcayabilirsiniz.&nbsp;Facebook&#8217;taki m\u00fc\u015fteri yorumlar\u0131na yan\u0131t verirken, olumlu ve pozitif y\u00f6nde yan\u0131tlaman\u0131n yollar\u0131n\u0131 bulun.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"3-_Her_Zaman_Nazik_Olun\"><\/span><span style=\"color: #ffcc00;\"><strong>3-) Her Zaman Nazik Olun <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><\/p>\n\n\n\n<p>Bir yan\u0131tta \u00f6fkeli ya da sinirli olmak, m\u00fc\u015fterinin markan\u0131za kar\u015f\u0131 olumsuz duygular\u0131n\u0131 daha da kuvvetlendirecektir. M\u00fc\u015fteri ile empati kurmak, sakince kar\u015f\u0131l\u0131k vermek ve kibar olmak \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"4-_Musterilerinizi_Etkileyin\"><\/span><span style=\"color: #ffcc00;\"><strong>4-) M\u00fc\u015fterilerinizi Etkileyin<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><\/p>\n\n\n\n<p>Yan\u0131tlad\u0131\u011f\u0131n\u0131z ki\u015fiye uyar\u0131 vermek i\u00e7in yorumlar\u0131 m\u00fcmk\u00fcn oldu\u011funca yorumlamak i\u00e7in @ etiketini kullan\u0131n. Genellikle Facebook bireysel yorumlar yan\u0131tland\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n\u0131 bilgilendirir. @ etiketi kullanman\u0131z yorum yapan ki\u015finin yan\u0131t\u0131n\u0131z\u0131 g\u00f6rme olas\u0131l\u0131\u011f\u0131n\u0131 artt\u0131racakt\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32967 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/musterilerinizietkileyin_digitalmarker.jpg\" alt=\"\" width=\"585\" height=\"416\" title=\"\"><\/figure>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marka imaj\u0131 i\u00e7in olduk\u00e7a \u00f6nemli olan m\u00fc\u015fteri hizmetleri, sosyal medya i\u00e7in olduk\u00e7a elveri\u015fli ve uygundur.<\/p>\n","protected":false},"author":1,"featured_media":35219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501],"tags":[1473,1543],"class_list":["post-32766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-sosyal-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32766"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35219"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}