{"id":32763,"date":"2019-05-08T12:24:18","date_gmt":"2019-05-08T09:24:18","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32763"},"modified":"2025-07-04T13:59:55","modified_gmt":"2025-07-04T10:59:55","slug":"sosyal-medya-pazarlamasi-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/sosyal-medya-pazarlamasi-nedir\/","title":{"rendered":"Sosyal Medya Pazarlamas\u0131 Nedir?"},"content":{"rendered":"\r\n

Sosyal Medya siteleri arac\u0131l\u0131\u011f\u0131yla trafik kazanma ve \u00f6nem kazand\u0131rma \u00e7al\u0131\u015fmalar\u0131na Sosyal Medya Pazarlama denir. Sosyal Medya kendi ba\u015f\u0131na radikal ve k\u00f6kten farkl\u0131 sosyal eylemler yakalamay\u0131 sa\u011flar. \u00d6rne\u011fin; Twitter insanlara k\u0131sa mesaj veya di\u011ferleriyle g\u00fcncelleme payla\u015fmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Bunun aksine Facebook g\u00fcncellemeleri, foto\u011fraflar\u0131, insanlar\u0131 bir araya getiren etkinlikleri ve \u00e7e\u015fitli di\u011fer aktivitelerin\u00a0payla\u015f\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 sosyal sitedir.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n

Sosyal Medya<\/strong> siteleri arac\u0131l\u0131\u011f\u0131yla trafik kazanma ve \u00f6nem kazand\u0131rma \u00e7al\u0131\u015fmalar\u0131na Sosyal Medya Pazarlama<\/strong> denir. Sosyal Medya kendi ba\u015f\u0131na radikal ve k\u00f6kten farkl\u0131 sosyal eylemler yakalamay\u0131 sa\u011flar. \u00d6rne\u011fin; Twitter insanlara k\u0131sa mesaj veya di\u011ferleriyle g\u00fcncelleme payla\u015fmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Bunun aksine Facebook g\u00fcncellemeleri, foto\u011fraflar\u0131, insanlar\u0131 bir araya getiren etkinlikleri ve \u00e7e\u015fitli di\u011fer aktivitelerin\u00a0payla\u015f\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 sosyal sitedir.<\/p>\r\n\r\n\r\n\r\n

Neden ara\u015ft\u0131rmac\u0131lar ve pazarlamac\u0131lar arama motorlar\u0131 sitelerini veya Sosyal Medya platformlar\u0131n\u0131 bu kadar \u00f6nemser? Bunun iki ana sebebi vard\u0131r. Sosyal Medya s\u0131kl\u0131kla yeni hikayeler gibi yeni i\u00e7eriklerden beslenir. Bu i\u015fin temel noktas\u0131 ara\u015ft\u0131rma oldu\u011fundan dolay\u0131 ara\u015ft\u0131rmac\u0131lar i\u00e7in \u00f6nemlidir. Bir\u00e7ok insan ayr\u0131ca Sosyal Medya sitelerini i\u00e7erikler bulmak i\u00e7in kullan\u0131r. Sosyal ba\u011flant\u0131lar baz\u0131 arama sonu\u00e7lar\u0131n\u0131 veya arama motorlar\u0131ndaki ana ak\u0131\u015f\u0131 etkiler.<\/p>\r\n\r\n\r\n\r\n

Pazarlama s\u0131n\u0131rlar\u0131ndaki Sosyal Medya pazar\u0131 arama motoru alan\u0131n\u0131n ana ak\u0131m\u0131n\u0131 etkiledi\u011fi i\u00e7inde pazarlamac\u0131lar i\u00e7in m\u00fc\u015fteri potansiyelinin oldu\u011fu \u00f6nemli noktalardan biridir.<\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Pazarlamac\u0131lar Facebook, \u00a0Instagram , Twitter , YouTube<\/em> gibi Sosyal Medya pazarlar\u0131nda ve farkl\u0131 sosyal a\u011flarda nas\u0131l daha fazla m\u00fc\u015fteriye ula\u015fabiliriz \u00e7abas\u0131 i\u00e7indedirler. Arama motorlar\u0131 k\u0131sm\u0131nda biz genellikle sosyal ara\u015ft\u0131rmalarda en \u00e7ok t\u0131klanan bilgileri haber olarak kullan\u0131r\u0131z. M\u00fc\u015fterilerde art\u0131k haber ve hizmetden ziyade duygusal ba\u011f \u00f6n planda oldu\u011fu i\u00e7in kendilerini tatmin edecek, duygular\u0131na ifade edebilecek \u00fcr\u00fcn ve hizmet aray\u0131\u015f\u0131ndad\u0131rlar. Bir\u00e7ok Arama Pazarlama Expo<\/em>\u2019su (SMX) bunun gibi olaylar\u0131 Sosyal Medya<\/em> ba\u015fl\u0131\u011f\u0131yla tan\u0131maya \u00e7al\u0131\u015f\u0131r. Sosyal Medya Pazarlamas\u0131<\/em> elinizdeki \u00fcr\u00fcnler i\u00e7in yeni stratejiler kurman\u0131za internet\u2019deki sosyal a\u011flar \u00fczerinde daha geni\u015f bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Sosyal Medya siteleri arac\u0131l\u0131\u011f\u0131yla trafik kazanma ve \u00f6nem kazand\u0131rma \u00e7al\u0131\u015fmalar\u0131na Sosyal Medya Pazarlama denir.<\/p>\n","protected":false},"author":1,"featured_media":35216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,2152],"tags":[1473,1543],"class_list":["post-32763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-sosyal-medya","tag-digital-marker-tr","tag-sosyal-medya"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32763"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35216"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}