{"id":32730,"date":"2019-05-14T07:03:22","date_gmt":"2019-05-14T04:03:22","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32730"},"modified":"2025-07-04T14:43:35","modified_gmt":"2025-07-04T11:43:35","slug":"neden-dijital","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/neden-dijital\/","title":{"rendered":"Neden Dijital ?"},"content":{"rendered":"\r\n<p class=\"has-text-color has-medium-font-size has-vivid-cyan-blue-color\"><span style=\"color: #000000;\"><strong>Dijital mecralar\u0131n \u00f6l\u00e7\u00fclebilir ve planlanabilir olmas\u0131 pazarlama faaliyetlerinde dijitali kullanmak isteyen reklamveren i\u00e7in \u00e7ok \u00f6nemlidir. Reklamverenin dijital reklam kanallar\u0131n\u0131 kullanmas\u0131, hedef kitlesine daha h\u0131zl\u0131 yak\u0131nla\u015fmas\u0131n\u0131 ve daha h\u0131zl\u0131 hedef kitlesiyle etkile\u015fim kurmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Dijital pazarlama reklamveren i\u00e7in bilgisayar, tablet, ak\u0131ll\u0131 telefonlar,\u00a0dijital outdoor panolar\u0131 ve oyun konsollar\u0131 gibi farkl\u0131 cihazlar\u0131 kullanarak t\u00fcketici ile etkile\u015fimli bir ileti\u015fime girdi\u011fi aland\u0131r.<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p>Dijital reklamc\u0131l\u0131k sayesinde do\u011fru mesajla, do\u011fru zamanda, do\u011fru hedef kitleye eri\u015febilirsiniz. Geli\u015fmi\u015f hedefleme se\u00e7enekleri ile dijital pazarlaman\u0131n art\u0131lar\u0131n\u0131 avantaja \u00e7evirerek daha efektif yay\u0131nlar yapabilirsiniz.\u00a0Dijitalde hedef kitlenizi bulur, ayr\u0131\u015ft\u0131r\u0131r ve reklamlar\u0131n\u0131z\u0131 g\u00f6sterirsiniz. T\u00fcketiciyle ili\u015fki kurmak ve etkile\u015fime ge\u00e7mek dijital mecralarda daha kolayd\u0131r. Belirleyece\u011finiz hedef kitleyle eri\u015fim ve indeks oranlar\u0131n\u0131z daha y\u00fcksek olur. Geleneksel pazarlaman\u0131n aksine dijital pazarlama \u00e7ift y\u00f6nl\u00fc ileti\u015fim imkan\u0131 sa\u011flar. T\u00fcketiciyle daima ileti\u015fim halinde olursunuz.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32731 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/nedendijital_digitalmarker.jpg\" alt=\"\" width=\"809\" height=\"346\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Dijitalde reklam planlar\u0131n\u0131z\u0131 ve b\u00fct\u00e7elerini kontrol edebilirsiniz. Yay\u0131nlar\u0131n zaman plan\u0131n\u0131 belirleyebilirsiniz. Reklam takibi yapman\u0131z daha kolayd\u0131r. <strong>Dijita<\/strong>l mecralarda reklamlar\u0131n\u0131z\u0131n nas\u0131l performans g\u00f6sterdi\u011fini ger\u00e7ek zamanl\u0131 olarak \u00f6l\u00e7\u00fcmleyebilirsiniz. \u00d6l\u00e7\u00fcmleme toollar\u0131 kullanarak yay\u0131nlar\u0131n durumu hakk\u0131nda bilgi sahibi olarak b\u00fct\u00e7enizin nerelerde, nas\u0131l t\u00fckendi\u011fini g\u00f6rm\u00fc\u015f olursunuz. Rakiplerinizin reklam yay\u0131nlar\u0131n\u0131 analiz edebilir ve rakiplerinizin reklam platformlar\u0131ndaki harcamalar\u0131n\u0131 k\u0131smi de olsa inceleyebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p>Dijitalde sitenize koyaca\u011f\u0131n\u0131z mecra kodlar\u0131 ile sitenizi ziyaret etmi\u015f olan internet kullan\u0131c\u0131lar\u0131na y\u00f6nelik yeniden pazarlama yay\u0131nlar\u0131 yapabilirsiniz. Sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131\u00a0<em>cookie&#8217;leyerek <\/em>elde etti\u011finiz verilerle<strong> internet<\/strong> kullan\u0131c\u0131lar\u0131n\u0131 farkl\u0131 sitelerde hedefleyebilirsiniz. Belirtti\u011fimiz bu yay\u0131nlarla marka bilinirli\u011fini ve sat\u0131\u015f yapma olas\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Dijital mecralar\u0131n \u00f6l\u00e7\u00fclebilir ve planlanabilir olmas\u0131 pazarlama faaliyetlerinde dijitali kullanmak isteyen reklamveren i\u00e7in \u00e7ok \u00f6nemlidir. Reklamverenin dijital reklam kanallar\u0131n\u0131 kullanmas\u0131, hedef kitlesine daha h\u0131zl\u0131 yak\u0131nla\u015fmas\u0131n\u0131<\/p>\n","protected":false},"author":1,"featured_media":33138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501,1481],"tags":[1473,1495],"class_list":["post-32730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","category-programatik-reklamcilik","tag-digital-marker-tr","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32730"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/33138"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}