{"id":32717,"date":"2019-05-14T07:49:08","date_gmt":"2019-05-14T04:49:08","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32717"},"modified":"2025-07-04T14:41:48","modified_gmt":"2025-07-04T11:41:48","slug":"adserver-nedir-ne-icin-kullanilir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/","title":{"rendered":"Adserver Nedir Ne \u0130\u00e7in Kullan\u0131l\u0131r?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Adserver_Ne_Icin_Kullanilir\" >Adserver Ne \u0130\u00e7in Kullan\u0131l\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Turkiyede_Faaliyet_Gosteren_Adserver_Portallari\" >T\u00fcrkiye&#8217;de Faaliyet G\u00f6steren Adserver Portallar\u0131<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Reklamport\" >#Reklamport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#DoubleClick_Campaign_Manager\" >#DoubleClick Campaign Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Sizmek\" >#Sizmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Adform\" >#Adform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.markergroupe.com\/tr\/adserver-nedir-ne-icin-kullanilir\/#Gemius_DIrect_Effect\" >#Gemius DIrect Effect<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"color: #000000;\"><strong><em>Adserver kelime anlam\u0131 olarak reklam sunucusu demektir. Bir internet kullan\u0131c\u0131s\u0131 internet sitelerine giri\u015f yapt\u0131\u011f\u0131nda kar\u015f\u0131s\u0131na \u00e7\u0131kan reklamlar Adserver sunucusu taraf\u0131ndan yay\u0131mlan\u0131r. Sunucu sayesinde reklam\u0131n ne kadar g\u00f6r\u00fcnt\u00fclendi\u011fi ve t\u0131kland\u0131\u011f\u0131 hesaplanabilmektedir.<\/em><\/strong><\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Adserver_Ne_Icin_Kullanilir\"><\/span><span style=\"color: #ffcc00;\"><strong>Adserver Ne \u0130\u00e7in Kullan\u0131l\u0131r?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<p>Video, Banner, Post ve E-mail marketing v.b display reklam yay\u0131mlar\u0131n\u0131n g\u00f6r\u00fcnt\u00fclenmesini ve cliklenmesini saymak i\u00e7in kullan\u0131l\u0131r.&nbsp;Form sayfalar\u0131, te\u015fekk\u00fcrler sayfalar\u0131 gibi reklamlardan gelen d\u00f6n\u00fc\u015f\u00fcm\u00fcn say\u0131ld\u0131\u011f\u0131 t\u00fcm sayfalarda da kullan\u0131labilir.&nbsp;Sat\u0131\u015f ger\u00e7ekle\u015fen sayfalarda, ka\u00e7 conversion olu\u015ftu\u011funu, hangi \u00fcr\u00fcnden hangi tutarda sat\u0131\u015f ger\u00e7ekle\u015fti\u011fini mecra ve g\u00f6rsel bazl\u0131 raporlanmas\u0131n\u0131 sa\u011flar. K\u0131saca Adserver her t\u00fcrl\u00fc reklam yay\u0131n\u0131n\u0131 raporlamay\u0131 ve analiz etmeyi sa\u011flar.&nbsp; Reklamverenlerin b\u00fct\u00e7elerini daha efektif ve verimli kullanabilmesi i\u00e7in Adserver kullanmas\u0131 gerekmektedir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"turkiye-de-faaliyet-gosteren-adserver-portallari\"><span class=\"ez-toc-section\" id=\"Turkiyede_Faaliyet_Gosteren_Adserver_Portallari\"><\/span><span style=\"color: #ffcc00;\"><strong>T\u00fcrkiye&#8217;de Faaliyet G\u00f6steren Adserver Portallar\u0131<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamport\"><\/span><span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.reklamport.com\/\" target=\"_blank\" rel=\"noopener\">#Reklamport<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Reklamport 2008 y\u0131l\u0131nda kurulan yerli bir dijital medya \u015firketidir. Hem kendi i\u00e7indeki markalara hem de d\u0131\u015far\u0131daki ajanslara Adserver raporlama hizmeti sunmaktad\u0131r. Markalar\u0131n ve ajanslar\u0131n anl\u0131k rapor eri\u015fimi i\u00e7in gerekli kullan\u0131c\u0131 tan\u0131mlanmas\u0131 yap\u0131ld\u0131ktan sonra panelden rapor \u00e7ekilebilmektedir. Reklamport ekibi taraf\u0131ndan markalara d\u00fczenli olarak haz\u0131rlanan, yorumlanm\u0131\u015f \u00f6zet raporlar da payla\u015f\u0131lmaktad\u0131r.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DoubleClick_Campaign_Manager\"><\/span><span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/developers.google.com\/doubleclick-advertisers\/getting_started\" target=\"_blank\" rel=\"noopener\">#DoubleClick Campaign Manager<\/a><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>DoubleClick Campaign Manager (DCM)&nbsp;dijital pazarlama platformu bir Google i\u015fletme \u00fcr\u00fcn\u00fcd\u00fcr.&nbsp; DoubleClick Campaign Manager dijital pazarlama platformu medya planlamas\u0131ndan raporlamaya kadar olan t\u00fcm reklam kampanyalar\u0131n\u0131n y\u00f6netimini basitle\u015ftirir. Platformda t\u00fcm dijital yay\u0131mlar\u0131n\u0131z\u0131 daha ak\u0131ll\u0131 ve&nbsp; h\u0131zl\u0131&nbsp; y\u00f6neterek&nbsp; kampanyalardan daha iyi sonu\u00e7lar elde edebilirsiniz. \u0130\u015fletme hedeflerine y\u00f6nelik g\u00fcnl\u00fck ve \u00f6zelle\u015ftirilmi\u015f raporlar\u0131 DCM \u00fczerinden belirleyerek \u00e7ekebilir ve y\u00f6netebilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36300 aligncenter\" title=\"marker groupe- doubleclick-campaign manager\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/marker-groupe-doubleclick-campaign-manager.png\" alt=\"marker-groupe-doubleclick-campaign-manager\" width=\"620\" height=\"479\" \/><\/figure>\r\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading has-luminous-vivid-orange-color has-text-color\" id=\"sizmek\"><span class=\"ez-toc-section\" id=\"Sizmek\"><\/span><strong><a href=\"https:\/\/www.sizmek.com\/\" target=\"_blank\" rel=\"noopener\">#Sizmek<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Sizmek, reklam yay\u0131n , optimizasyon ve raporlama hizmeti sunan ABD merkezli bir teknoloji firmas\u0131d\u0131r. 70&#8217;den fazla \u00fclkede, 49 lokal ofisi ile 5.000&#8217;den fazla ajansa Adserver ve DSP olarak hizmet vermektedir. T\u00fcm reklam formatlar\u0131nda kampanya y\u00f6netimi, 300&#8217;e yak\u0131n metrik ile raporlama ve&nbsp; brand safety&amp;fraud takip imkan\u0131 sa\u011flar. IAB ve MRC sertifikalar\u0131na sahiptir. \u0130stanbul, Esentepe Astoria B Kule\u2019de ofisi bulunmaktad\u0131r. Sizmek T\u00fcrkiye ofisi, 2009 y\u0131l\u0131ndan beri \u00e7al\u0131\u015fmalar\u0131na devam etmektedir. Sizmek \u00fcr\u00fcnleri ve platformu hakk\u0131nda detayl\u0131 bilgiye buradan eri\u015febilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35202 \" title=\"sizmek_digitalmarker\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/sizmek_digitalmarker-1.png\" alt=\"sizmek_digitalmarker-1\" width=\"696\" height=\"449\" \/><\/figure>\r\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading has-luminous-vivid-orange-color has-text-color\" id=\"adform\"><span class=\"ez-toc-section\" id=\"Adform\"><\/span><strong><a href=\"https:\/\/site.adform.com\/\" target=\"_blank\" rel=\"noopener\">#Adform<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Adfrom hikayesine Danimarka&#8217;n\u0131n&nbsp;Kopenhag \u015fehrinde kurularak ba\u015flad\u0131. 20&#8217;ye yak\u0131n \u00fclkede ofisi bulunmaktad\u0131r. Adfrom kendisini dijital d\u00fcnyan\u0131n en b\u00fcy\u00fck ve ba\u011f\u0131ms\u0131z reklamc\u0131l\u0131k \u015firketlerinden biri olarak tan\u0131ml\u0131yor.&nbsp;Maksimum eri\u015fim i\u00e7in \u00e7apraz kanal, \u00e7apraz ekran ve \u00e7apraz cihaz modeliye reklam raporlama ve analiz hizmeti sunmaktad\u0131r. Ger\u00e7ek zamanl\u0131 yay\u0131n optimizasyonu ve y\u00fczde y\u00fcz reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc gibi hizmetler ile internet reklamc\u0131l\u0131\u011f\u0131nda kullan\u0131lan \u00f6nemli toollardan biridir.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33145 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/ad_serving-adform_digitalmarker.png\" alt=\"\" width=\"675\" height=\"466\" title=\"\"><\/figure>\r\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading has-luminous-vivid-orange-color has-text-color\" id=\"gemius-direct-effect\"><span class=\"ez-toc-section\" id=\"Gemius_DIrect_Effect\"><\/span><a href=\"https:\/\/directeffect.gemius.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>#Gemius DIrect Effect <\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real user hesaplamas\u0131, real user frekans\u0131, platform baz\u0131nda ger\u00e7ek kullan\u0131c\u0131 verisi (PC, Mobil, Tablet)<\/li>\n\n\n\n<li>Otomatik UTM yap\u0131s\u0131, Kreatif baz\u0131nda yap\u0131labilen optimizasyon \u00e7e\u015fitleri<\/li>\n\n\n\n<li>Conversion \u00f6l\u00e7\u00fcm\u00fc ( GemiusPrism den sa\u011flanan detayl\u0131 analytics verileri) Bounce rate, visit, visiter, duration vs.<\/li>\n\n\n\n<li>Viewability, custom viewability<\/li>\n\n\n\n<li>Interaction \u00f6l\u00e7\u00fcm\u00fc<\/li>\n\n\n\n<li>Progress( girilen impression, click ve aksiyon hedeflerine g\u00f6re aray\u00fczde renklendirilmi\u015f olarak se\u00e7ilen tarihte hedefe g\u00f6re progressin normal, yava\u015f veya h\u0131zl\u0131 gitti\u011fini y\u00fczde oranlar\u0131yla g\u00f6rebilirsiniz. Bu mecrada vol\u00fcm artmal\u0131 bu mecra yava\u015flamal\u0131, bu mecradan gelen action bu s\u00fcrede daha \u00e7ok olmal\u0131yd\u0131 veya seyrinde gidiyor, \u00a0gibi sonu\u00e7lar\u0131 kolay okunabilir \u015fekilde g\u00f6rebilirsiniz.)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35200 aligncenter\" title=\"ad_serving-adform_digitalmarker\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/ad_serving-adform_digitalmarker.png\" alt=\"ad_serving-adform_digitalmarker\" width=\"600\" height=\"494\" \/><\/figure>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adserver kelime anlam\u0131 olarak reklam sunucusu demektir. Bir internet kullan\u0131c\u0131s\u0131 internet sitelerine giri\u015f yapt\u0131\u011f\u0131nda kar\u015f\u0131s\u0131na \u00e7\u0131kan reklamlar Adserver sunucusu taraf\u0131ndan yay\u0131mlan\u0131r<\/p>\n","protected":false},"author":1,"featured_media":35202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501,1481],"tags":[1473],"class_list":["post-32717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","category-programatik-reklamcilik","tag-digital-marker-tr"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32717"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35202"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}