{"id":32704,"date":"2019-05-07T11:33:56","date_gmt":"2019-05-07T08:33:56","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32704"},"modified":"2025-07-04T14:11:40","modified_gmt":"2025-07-04T11:11:40","slug":"google-analytics-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nedir\/","title":{"rendered":"Google Analytics Nedir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nedir\/#Google_Ads_ve_Google_Analytics_Hesaplarini_Baglamak\" >Google Ads ve Google Analytics Hesaplar\u0131n\u0131 Ba\u011flamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/google-analytics-nedir\/#Hesaplari_Baglarken_Dikkat_Edilmesi_Gereken_Noktalar\" >Hesaplar\u0131 Ba\u011flarken Dikkat Edilmesi Gereken Noktalar<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-drop-cap has-vivid-cyan-blue-color has-text-color has-medium-font-size\"><\/p>\n\n\n\n<p><em><strong>Google Analytics ;Bir internet sitesi kurman\u0131n amac\u0131 belirli bir kitleye ula\u015fmakt\u0131r. Yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131, girilen i\u00e7erikler, tasar\u0131m vb. hepsini kullan\u0131c\u0131lar i\u00e7in yap\u0131l\u0131r. Sitenize ka\u00e7 takip\u00e7i, nereden ula\u015ft\u0131? Demografik \u00f6zellikleri nedir? Gibi sorular\u0131n yan\u0131t\u0131 Google Analytics.<\/strong><\/em><\/p>\r\n<p><em><strong>Google Analytics hesab\u0131 nas\u0131l a\u00e7\u0131l\u0131r?<\/strong><\/em><\/p>\r\n<p><em>\n\n\n\n<\/em><\/p>\r\n<p><em><strong>Temel Google Analytics Metrikleri<\/strong><\/em><\/p>\r\n<p><em>\n\n\n\n<\/em><\/p>\r\n<p><em><strong>Temel Google Analytics Raporlar\u0131\u2019n\u0131 inceleyece\u011fiz. <\/strong><\/em><\/p>\r\n<p><em>\n\n\n\n<\/em><\/p>\r\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #000000;\"><em><strong>Google Anlystics Nedir?<\/strong><\/em><\/span><\/p>\n\n\n\n<p>Google Analytics ziyaret\u00e7ileriniz sitenize hangi kanallardan geliyor, ziyaret\u00e7ileriniz sitenize hangi anahtar kelimelerle ya da arama sorgular\u0131yla geliyor, sitenizde hangi sayfalar\u0131 ziyaret ediyorlar, hangi sayfalardan ay\u0131l\u0131yorlar, sitenizde ne kadar d\u00f6n\u00fc\u015f\u00fcm ger\u00e7ekle\u015ftiriyorlar, sitenizde hangi \u00fclkelerden\/\u015fehirlerden geliyorlar gibi sorulara cevap veren \u00fccretsiz bir \u00fcr\u00fcn.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><span style=\"color: #000000;\"><em><strong>Google Analytics Hesab\u0131 A\u00e7ma<\/strong><\/em><\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/analytics\/<\/a> adresinden oturum a\u00e7\u0131n veya hesap olu\u015fturun k\u0131sm\u0131na t\u0131kl\u0131yorsunuz ve Google hesab\u0131n\u0131zla Analystcs\u2019e kaydolabiliyorsunuz. Kay\u0131t i\u015fleminiz ger\u00e7ekle\u015ftikten sonra sitenizi Google Analytics\u2019ten takip edebilmek i\u00e7in Y\u00f6netici k\u0131sm\u0131na gelerek orada yer alan kodu kopyal\u0131yoruz ve internet sitenize bu kodu yap\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z. <strong>Kodu internet sitenizde HTML kodunda \u2018\u2019head\u2019\u2019 kapan\u0131\u015f etiketinin \u00f6n\u00fcne yerle\u015ftirmelisiniz. <\/strong>Sitenizin her sayfas\u0131na bu kodu yerle\u015ftirmeyi unutmay\u0131n. Kodu sitenize y\u00fckledikten 24 saat i\u00e7inde Google Analystics\u2019de verilerinizi g\u00f6rebileceksiniz. G\u00f6rememe durumunuzda \u00f6ncelikle <strong>sitenizin kaynak kodunu kontrol edin veya Google Tag Asistant\u2019\u0131 <\/strong>y\u00fckleyebilirsiniz. Bu asistan size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32706 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digitalmarker_google-analytics-2.jpg\" alt=\"\" width=\"580\" height=\"435\" title=\"\"><\/figure>\r\n<\/div>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"Google_Ads_ve_Google_Analytics_Hesaplarini_Baglamak\"><\/span><span style=\"color: #ffcc00;\"><strong>Google Ads ve Google Analytics Hesaplar\u0131n\u0131 Ba\u011flamak<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><span style=\"color: #000000;\"><em><strong>Neden Hesaplar\u0131m\u0131 Ba\u011flamal\u0131y\u0131m?<\/strong><\/em><\/span><\/p>\n\n\n\n<p>Sitenize gelen ziyaret\u00e7ilerin ne kadar\u0131n\u0131n Ads\u2019ten geldi\u011fini, Reklamlar\u0131n\u0131z ile hangi anahtar kelimelerde daha \u00e7ok ziyaret\u00e7i ald\u0131\u011f\u0131n\u0131z\u0131 ve Ads hesab\u0131n\u0131z\u0131n performans\u0131n\u0131 artt\u0131rmak i\u00e7in neler yapman\u0131z gerekti\u011fini \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<p>Google Analytics\u2019de Y\u00f6netici sekmesine t\u0131kl\u0131yoruz ard\u0131ndan \u00dcr\u00fcn Ba\u011flant\u0131s\u0131 seklesinden AdWords Ba\u011flant\u0131s\u0131\u2019na t\u0131kl\u0131yorsunuz. Ard\u0131ndan a\u015fa\u011f\u0131da yer alan Hesaplar\u0131 Ba\u011fla\u2019ya t\u0131klayarak Google Ads ve Google Analytics Hesaplar\u0131n\u0131 ba\u011flam\u0131\u015f oluyorsunuz. Art\u0131k iki hesab\u0131 da birbirine senkrone \u015fekilde kullanabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32707 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/Google-Analytics_Google-Ads_Digital-Marker-1024x455-1.jpg\" alt=\"\" width=\"788\" height=\"349\" title=\"\"><\/figure>\r\n<\/div>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span class=\"ez-toc-section\" id=\"Hesaplari_Baglarken_Dikkat_Edilmesi_Gereken_Noktalar\"><\/span><span style=\"color: #ffcc00;\"><strong>Hesaplar\u0131 Ba\u011flarken Dikkat Edilmesi Gereken Noktalar<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><\/p>\n\n\n\n<p><strong><em>Otomatik Etiketlemeyi A\u00e7\u0131n<\/em><\/strong><\/p>\n\n\n\n<p>Otomatik Etiketleme, adwords reklam\u0131n\u0131za t\u0131klayarak sitenize bir ziyaret\u00e7i geldi\u011finde, sizin sitenize bir parametre eklenmektedir.&nbsp; Yani Analytics\u2019den bakt\u0131\u011f\u0131n\u0131z zaman Ads\u2019den gelen ziyaret\u00e7ileri g\u00f6rebileceksiniz anlam\u0131na gelir.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics ;Bir internet sitesi kurman\u0131n amac\u0131 belirli bir kitleye ula\u015fmakt\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":36563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501],"tags":[1473,1161],"class_list":["post-32704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","tag-digital-marker-tr","tag-google-analytics"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32704"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/36563"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}