{"id":32698,"date":"2019-05-10T09:13:38","date_gmt":"2019-05-10T06:13:38","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32698"},"modified":"2025-07-04T13:54:25","modified_gmt":"2025-07-04T10:54:25","slug":"dijital-reklamcilik-neden-onemli","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dijital-reklamcilik-neden-onemli\/","title":{"rendered":"Dijital Reklamc\u0131l\u0131k Neden \u00d6nemli"},"content":{"rendered":"\r\n<p class=\"has-text-color has-medium-font-size has-vivid-cyan-blue-color\"><span style=\"color: #000000;\"><em><strong>Dijital reklamc\u0131l\u0131k ile dilerseniz kitlesel eri\u015fim sa\u011flayarak, dilerseniz de \u00f6zel hedef kitle olu\u015fturarak t\u00fcketiciyle etkile\u015fime ge\u00e7ebilirsiniz. Dijital reklamc\u0131l\u0131k da istedi\u011finiz hedef kitleye veya planlad\u0131\u011f\u0131n\u0131z hedefe ula\u015fmak geleneksel medyaya g\u00f6re daha h\u0131zl\u0131 ileti\u015fime ge\u00e7mek m\u00fcmk\u00fcnd\u00fcr.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok farkl\u0131 platformu kullanarak, arkada\u015flar\u0131m\u0131zla ileti\u015fime ge\u00e7mek, gitti\u011fimiz yerleri g\u00f6rsel ve yaz\u0131l\u0131 olarak arkada\u015flar\u0131m\u0131zla payla\u015fmak ve bilgi edinmek amac\u0131yla kulland\u0131\u011f\u0131m\u0131z dijital platformlar hayat\u0131m\u0131z\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 olma yolunda h\u0131zla ilerliyor. T\u00fcrkiye n\u00fcfusunun b\u00fcy\u00fck k\u0131sm\u0131n\u0131n gen\u00e7 n\u00fcfustan olu\u015fmas\u0131, bu gen\u00e7 n\u00fcfusun teknolojiye merak\u0131 ve dijitalde ki bir\u00e7ok platformun (f<em>acebook, instagram, snapchat<\/em> v.s) kullan\u0131m\u0131<em> dijital medyan\u0131n<\/em> gelecekte daha b\u00fcy\u00fck potansiyele sahip olaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32986 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/digitalreklamciliknedenonemli_digitalmarker.jpg\" alt=\"\" width=\"611\" height=\"344\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>Reklamveren<\/strong> dijital de tek bir mecray\u0131 bile kullanarak \u00e7ok say\u0131da mesaj iletebilir. Ayn\u0131 zamanda ki\u015fiye \u00f6zel ileti\u015fim becerisi yapabilme yetene\u011fini ortaya koyabilir. Reklamveren dijital mecralar\u0131n sundu\u011fu imkanlardan faydaland\u0131\u011f\u0131 takdirde geli\u015fmi\u015f hedefleme tekniklerinden yararlanarak, geni\u015f kitle i\u00e7erisindeki \u00f6zel ilgi alan\u0131na sahip ki\u015filere daha rahat ula\u015fabilir.<\/p>\r\n\r\n\r\n\r\n<p>Dijitalin ideal reklam ortam\u0131 oldu\u011funu; g\u00f6sterimler, t\u0131klanmalar, indirmeler ve sat\u0131n almalarla birlikte geri d\u00f6n\u00fc\u015flerin daha etkili oldu\u011funu g\u00f6r\u00fcyoruz. Kampanya uygunlu\u011funa g\u00f6re kullan\u0131lan mecralar ile birlikte etkile\u015fimi maksimum seviyeye \u00e7\u0131karmak m\u00fcmk\u00fcnd\u00fcr. Markalar taraf\u0131ndan dijital mecralar\u0131n daha etkili reklam arac\u0131 oldu\u011fu ke\u015ffedildi. \u00a0Bir\u00e7ok marka dijital de reklam faaliyetlerini y\u00fcr\u00fct\u00fcrken marka bilinirli\u011fine ve sat\u0131n alma etkenlerine odaklanm\u0131\u015f durumda oldu\u011funu g\u00f6zlemliyoruz. <strong>Dijital mecralar<\/strong> markala\u015fma a\u00e7\u0131s\u0131ndan uzun vadeli olumlu etkiye sahiptir. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda dijital mecralar markalar i\u00e7in bir\u00e7ok farkl\u0131 kesime tek bir mecradan ula\u015fmak i\u00e7in hem b\u00fcy\u00fck f\u0131rsat\u00a0hem de maddi olarak b\u00fcy\u00fck kazan\u00e7 elde etmede yararlanabilecek \u00f6nemli platformlard\u0131r.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32700 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digital-marker_digital-reklamcilik-2.jpg\" alt=\"\" width=\"557\" height=\"337\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"has-text-color has-vivid-cyan-blue-color\"><span style=\"color: #ffcc00;\"><strong>Do\u011fru Hedef Kitle = Do\u011fru Reklam<\/strong><\/span><\/h4>\r\n\r\n\r\n\r\n<p><strong>Dijital reklam<\/strong> mecralar\u0131 geleneksel reklam mecralar\u0131na g\u00f6re hedef kitlenizi \u00f6zelle\u015ftirmenizi sa\u011flar. Dijital, markalar\u0131n sundu\u011fu hizmetle ilgilenen hedef kitleye ula\u015fma olas\u0131l\u0131\u011f\u0131n\u0131 daha m\u00fcmk\u00fcn k\u0131lar. Ayr\u0131ca dijital de t\u00fcketicinin ge\u00e7mi\u015fte ilgilendi\u011fi \u00fcr\u00fcn veya hizmetlerle ilgili yeniden hedefleme yap\u0131labilmeyi sa\u011flar. \u00d6rne\u011fin t\u00fcketici bir \u00fcr\u00fcn\u00fc sepete at\u0131p, daha sonra sat\u0131n alma esnas\u0131nda al\u0131\u015fveri\u015fi yapmaktan vazge\u00e7ebilir. \u00c7erez (cookie) teknolojisi ile sat\u0131n alma i\u015fleminden vazge\u00e7en t\u00fcketiciye y\u00f6nelik yeniden hedefleme ve hat\u0131rlatma yapmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\r\n\r\n\r\n\r\n<p>Dijital ki\u015fi ba\u015f\u0131na g\u00f6sterim sistemiyle yap\u0131ld\u0131\u011f\u0131 i\u00e7in hem b\u00fct\u00e7eye katk\u0131s\u0131n\u0131 artt\u0131r\u0131r hem de eri\u015fime ge\u00e7ilen ki\u015fi say\u0131s\u0131 bak\u0131m\u0131ndan di\u011fer reklam mecralar\u0131ndan daha etkilidir. Dijital reklam mecralar\u0131 kullan\u0131l\u0131rken zengin yarat\u0131c\u0131 materyaller kullan\u0131lmal\u0131d\u0131r. Geli\u015fmi\u015f teknoloji kullan\u0131larak yarat\u0131c\u0131 ve dikkat \u00e7ekici materyaller \u00fcretilmelidir. Dijital reklamc\u0131l\u0131k ile ula\u015fmak istedi\u011finiz hedef kitleye eri\u015febilir ve dijital reklamc\u0131l\u0131\u011f\u0131n s\u0131n\u0131rs\u0131z yarat\u0131c\u0131l\u0131k imkanlar\u0131ndan faydalanabilirsiniz. Ger\u00e7ek zamanl\u0131 mecralarda \u015fa\u015f\u0131rt\u0131c\u0131, e\u011flendirici ve s\u0131ra d\u0131\u015f\u0131 reklamlarla hedef kitlenizle ileti\u015fime ge\u00e7menizi sa\u011flar. Dijital reklam mecralar\u0131n\u0131 kullan\u0131rken farkl\u0131 olun, hedef kitlenizi etkileyin ve hedef kitlenizin markan\u0131zla ba\u011f kurmas\u0131n\u0131 sa\u011flay\u0131n.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k ile dilerseniz kitlesel eri\u015fim sa\u011flayarak, dilerseniz de \u00f6zel hedef kitle olu\u015fturarak t\u00fcketiciyle etkile\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":35181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489,1501,1481],"tags":[1473,1533],"class_list":["post-32698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","category-e-ticaret","category-programatik-reklamcilik","tag-digital-marker-tr","tag-dijital-reklamcilik"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32698"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35181"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}