{"id":32686,"date":"2022-08-30T15:55:52","date_gmt":"2022-08-30T12:55:52","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32686"},"modified":"2025-07-04T16:09:40","modified_gmt":"2025-07-04T13:09:40","slug":"dijitalde-medya-planlama-sureci","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dijitalde-medya-planlama-sureci\/","title":{"rendered":"Dijitalde Medya Planlama S\u00fcreci"},"content":{"rendered":"\r\n<p class=\"has-medium-font-size\"><em><strong>Dijital ekipler t\u00fcm markalar\u0131n medya planlama s\u00fcrecinde birebir dahil olur. Dijital ekip marka ekiplerine teknik konularda ve medya planlama s\u00fcre\u00e7leri ile ilgili destek olur. Dijital ekip medya planlama yaparken hem sosyal medya mecralar\u0131n\u0131 hem de display reklam\u0131 yay\u0131nlayan internet sitelerini plana ekleyerek planlama s\u00fcrecini y\u00f6netir.<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<p><strong>Dijital medya planlama<\/strong> marka ekibinin iletti\u011fi brief ile ba\u015flar. Markan\u0131n sunmu\u015f oldu\u011fu Breif do\u011frultusunda hedef kitleye uygun mecra se\u00e7imi yap\u0131ld\u0131ktan sonra mecralar brieflenir ve uygun projeler netle\u015ftirildikten sonra plana eklenir. Plan haz\u0131rlan\u0131rken kampanyada verilecek \u00a0mesaj\u0131n ve hedef kitlenin do\u011fru belirlenmesi gerekmektedir. Brief ile ilgili plan yap\u0131ld\u0131ktan sonra markayla payla\u015f\u0131l\u0131p plana onay verilmesi beklenir.<\/p>\r\n\r\n\r\n\r\n<p>Marka plana onay verdikten sonra yap\u0131lacak olan yay\u0131nlar\u0131n materyal boyutlar\u0131 mecralardan istenir. Mecralar\u0131n payla\u015ft\u0131\u011f\u0131 boyutlara g\u00f6re materyal haz\u0131rlanmas\u0131 i\u00e7in spec bilgileri markan\u0131n anla\u015fm\u0131\u015f oldu\u011fu kreatif ajansa iletilir. Dijital yay\u0131nlar\u0131n bir\u00e7ok farkl\u0131 amac\u0131 vard\u0131r. \u00d6rne\u011fin: web siteye trafik \u00e7ekmek, form doldurtmak, sat\u0131\u015fa y\u00f6nelik yay\u0131n yapmak ve fan kazan\u0131m\u0131 dijital yay\u0131nlar\u0131n belli ba\u015fl\u0131 ama\u00e7lar\u0131d\u0131r.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32687 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digitalmarker_dijital-medya-planlama-1.jpg\" alt=\"\" width=\"776\" height=\"196\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Marka taraf\u0131ndan gelen materyaller hatal\u0131 veya eksik olup olmad\u0131\u011f\u0131 kontrol edilir. Yay\u0131nlar\u0131n ba\u015flamas\u0131 i\u00e7in plan\u0131n net b\u00fct\u00e7eli ve tarihli onay\u0131 gerekir. Marka taraf\u0131ndan t\u00fcm onaylar al\u0131nd\u0131ktan sonra yay\u0131nlar\u0131n tamam\u0131n\u0131n ba\u015flat\u0131lmas\u0131 i\u00e7in operasyon s\u00fcreci ba\u015flar. Materyallerin yay\u0131na al\u0131nabilmesi i\u00e7in adserver&#8217;a yay\u0131n tan\u0131mlamas\u0131 yap\u0131larak kodlar \u00e7\u0131kar\u0131l\u0131r. Sosyal medya (Facebook, Instagram, Twitter vs.) ve Google (Ads, Youtube vs.) yay\u0131nlar\u0131n\u0131n ba\u015flamas\u0131 i\u00e7in ekiplere b\u00fct\u00e7e ve plan iletilerek yay\u0131nlar\u0131n ba\u015flamas\u0131 sa\u011flan\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>Display tarafta yay\u0131nlar\u0131n ba\u015flayabilmesi i\u00e7in kodlar\u0131n ve ordino&#8217;nun mecralarla payla\u015f\u0131lmas\u0131 gerekir. T\u00fcm yay\u0131nlar dahilinde yay\u0131n ba\u015flad\u0131 bilgisi ve m\u00fc\u015fteriyle payla\u015fmak i\u00e7in ekran g\u00f6r\u00fcnt\u00fcs\u00fc istenir. <span style=\"color: #000000;\"><strong>Adserver<\/strong><\/span>&#8216;dan kontrol edilerek sorunlu yay\u0131nlar\u0131n mecralara bildirimi sa\u011flanarak yay\u0131nlar\u0131n daha d\u00fczenli ilerlemesi sa\u011flan\u0131r.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32688 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digitalmarker_dijital-medya-planlama-2.jpg\" alt=\"\" width=\"755\" height=\"383\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Yay\u0131nlar\u0131n ve kampanyan\u0131n durumuna g\u00f6re optimizasyon yap\u0131l\u0131r. Ola\u011fan d\u0131\u015f\u0131 durum olmad\u0131k\u00e7a belirlenen s\u00fcre\u00e7 do\u011frultusunda ara rapor d\u00fczenlenerek marka taraf\u0131na bilgi ge\u00e7ilir.\u00a0Mecralar aras\u0131 optimizasyon, <strong>KPI<\/strong> de\u011fi\u015fikli\u011fi gereken durumlarda markadan al\u0131nan onay \u00fczerine plan revize edilir. Yay\u0131nlar s\u00fcresince Sosyal medya ve Google rapor yay\u0131nlar\u0131 haftal\u0131k olarak payla\u015f\u0131l\u0131r. Ekstrem durum olmad\u0131k\u00e7a markayla standart rapor format\u0131 payla\u015f\u0131l\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>Yay\u0131nlar\u0131n bitiminden sonra kampanya final raporu haz\u0131rlanarak istenilen <strong>benchmark<\/strong> elde edilmi\u015f mi diye post analizi markayla payla\u015f\u0131l\u0131r.\u00a0<strong>Display <\/strong>yay\u0131nlar i\u00e7in marka baz\u0131nda kullan\u0131lan adserverlar&#8217;dan dolay\u0131 ara rapor d\u00f6nemleri farkl\u0131l\u0131k g\u00f6sterir. Her marka b\u00fct\u00e7e veya y\u00f6netimi taraf\u0131ndan al\u0131nan karar do\u011frultusunda farkl\u0131 adsverlar kullan\u0131r. Yay\u0131nlar\u0131n tamamlanmas\u0131ndan sonra mecralarla mutabakat yap\u0131larak faturalar\u0131n muhasebe departman\u0131na iletilmesi sa\u011flan\u0131r.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Dijital ekipler t\u00fcm markalar\u0131n medya planlama s\u00fcrecinde birebir dahil olur. Dijital ekip marka ekiplerine teknik konularda ve medya planlama s\u00fcre\u00e7leri ile ilgili destek olur. Dijital ekip medya planlama yaparken hem sosyal medya mecralar\u0131n\u0131 hem de display reklam\u0131 yay\u0131nlayan internet sitelerini plana ekleyerek planlama s\u00fcrecini y\u00f6netir.<\/p>\n","protected":false},"author":1,"featured_media":35012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,2070,1495,1149],"class_list":["post-32686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-medya","tag-dijital-pazarlama","tag-medya-planlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32686"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/35012"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}