{"id":32683,"date":"2022-08-30T15:46:28","date_gmt":"2022-08-30T12:46:28","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32683"},"modified":"2025-07-06T19:54:57","modified_gmt":"2025-07-06T16:54:57","slug":"dijital-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dijital-pazarlama-nedir\/","title":{"rendered":"Dijital Pazarlama Nedir"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dijital-pazarlama-nedir\/#Sosyal_medya_yonetimin\" >Sosyal medya y\u00f6netimin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dijital-pazarlama-nedir\/#de_uc_anahtar_madde_bulunmaktadir_Etkilesim_deger_ve_pazarlama\" >de \u00fc\u00e7 anahtar madde bulunmaktad\u0131r. Etkile\u015fim, de\u011fer ve pazarlama.<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"has-text-color has-medium-font-size has-vivid-cyan-blue-color\"><em><span style=\"color: #000000;\"><strong>Arkan\u0131zda s\u00fcrekli dola\u015farak size farkl\u0131 \u00f6nerilerde bulunan, &#8221;alacaksan al almayacaksan alma&#8221; , &#8221;\u00e7\u0131k git&#8221; \u00e7\u00f6pe ta\u015f\u0131der gibi bakan bir sat\u0131\u015f g\u00f6revlisinin olmad\u0131\u011f\u0131 ama \u00fcr\u00fcnle de s\u0131cak temas kurmadan internet mecralar\u0131nda \u00e7e\u015fitli y\u00f6ntemlerle yap\u0131lan pazarlamad\u0131r.<\/strong><\/span><\/em><\/p>\r\n\r\n\r\n\r\n<p><em>Hayat\u0131m\u0131za sonradan girmesine ra\u011fmen \u00e7ok h\u0131zl\u0131 bir \u015fekilde yay\u0131l\u0131m g\u00f6sterdi, herhangi bir kullan\u0131c\u0131 biraz ara\u015ft\u0131rma yapt\u0131\u011f\u0131 takdirde internette bulamayaca\u011f\u0131 \u00fcr\u00fcn yok. \u00a02000\u2019li y\u0131llar devrim niteli\u011finde olsa da son 5 y\u0131l t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 daha h\u0131zl\u0131 de\u011fi\u015fti. Teknolojiyle birlikte ak\u0131ll\u0131 telefonlar\u0131n kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 <\/em>Dijital Pazarlamay\u0131 da do\u011fru orant\u0131da geli\u015ftirdi. Kurumsal \u015firketlerden ufak i\u015fletmelere kadar<em> Dijital Pazarlama<\/em>\u2019n\u0131n \u00f6nemi fark edildi ve uygulanmaya ba\u015flad\u0131.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32775 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digital-marketing.jpg\" alt=\"\" width=\"626\" height=\"417\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Dijital Pazarlama; online pazarlama, e-marketing, web pazarlama, interaktif pazarlama gibi farkl\u0131 farkl\u0131 isimlendirilebilmektedir. Dijital pazarlama, temelde 4 ad\u0131mdan olu\u015fmaktad\u0131r. <strong>Elde et<\/strong> (Acquire), <strong>Kazan<\/strong> (Convert<strong>), \u00d6l\u00e7-Optimize et<\/strong> (Measure&amp;Optimize) ve <strong>Sahip \u00c7\u0131k-B\u00fcy\u00fct<\/strong> (Retain&amp;Grow). Bu a\u015famalardan bahsedecek olursak.<\/p>\r\n\r\n\r\n\r\n<p><strong>Elde et\u00a0<\/strong>(Acquire)<strong>:<\/strong> M\u00fc\u015fterinin ilgisini sat\u0131\u015f\u0131n ger\u00e7ekle\u015ftirildi\u011fi ortama \u00e7ekebilmek amac\u0131yla yap\u0131lan aktivitelerdir. Arama Motoru Optimizasyonu (SEO), Arama Motoru Reklamlar\u0131 (PPC), E-mail Marketing, Sosyal Medya Pazarlama(Social Media Marketing), Gelir Ortakl\u0131\u011f\u0131 (Affiliate Marketing), \u0130nteraktif Kar\u015f\u0131la\u015ft\u0131rma (Interactive Comparison), Reklam Ortakl\u0131\u011f\u0131 (Advertising Partnership), Viral Pazarlama, \u0130\u00e7erik \u00fcretme\/payla\u015fma, RSS, Online PR bu ba\u015fl\u0131k alt\u0131nda say\u0131labilir.<\/p>\r\n\r\n\r\n\r\n<p><strong>Kazan <\/strong>(Convert): M\u00fc\u015fteri istenilen ortama girdikten sonra, sat\u0131c\u0131n\u0131n hedeflerine ula\u015fmas\u0131na yard\u0131mc\u0131 olacakaktivitelerdir. Hedef her zaman sat\u0131\u015f de\u011fildir. Bir gazetenin web sitesi i\u00e7in, ka\u00e7 tane haberin okundu\u011fu, web sitesinde ge\u00e7irilen toplam s\u00fcre gibi konular bu kavram i\u00e7erisinde verilecek \u00f6rneklerdir.<\/p>\r\n\r\n\r\n\r\n<p><strong>\u00d6l\u00e7 ve Optimize Et <\/strong>(Measure&amp;Optimize): Bu a\u015fama, neyin yanl\u0131\u015f yap\u0131l\u0131p neyin do\u011fru yap\u0131ld\u0131\u011f\u0131n\u0131 anlamak ve rakiplerle firman\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir. E\u011fer ba\u015far\u0131 \u00f6l\u00e7\u00fclemiyorsa, ba\u015far\u0131l\u0131 olup olunmad\u0131\u011f\u0131 bilinemez.<\/p>\r\n\r\n\r\n\r\n<p><strong>Sahip \u00c7\u0131k ve B\u00fcy\u00fct <\/strong>(Retain&amp;Grow): Halihaz\u0131rda m\u00fc\u015fteri olan ki\u015fileri memnun etme ve bunlar\u0131n daimi m\u00fc\u015fteri olmalar\u0131 i\u00e7in \u00e7al\u0131\u015fmak. \u0130yi bir m\u00fc\u015fteri hizmetleri sunma, E-mail Marketing, sadakat programlar\u0131 (loyalty programs), dinamik fiyatland\u0131rma stratejileri uygulama, ki\u015fiselle\u015ftirme, topluluk olu\u015fturma ve referans programlar\u0131 ba\u015flatma bu alanda kullanabilecek tekniklerdir. (\u00c7\u00f6zen, G., 2012)<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal_medya_yonetimin\"><\/span><span style=\"color: #ff9900;\"><strong>Sosyal medya y\u00f6netimin<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35172\" title=\"digitalmarker_dijitalpazarlamanedir\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digitalmarker_dijitalpazarlamanedir.jpg\" alt=\"digitalmarker_dijitalpazarlamanedir\" width=\"503\" height=\"348\" \/><\/p>\r\n<h5><span class=\"ez-toc-section\" id=\"de_uc_anahtar_madde_bulunmaktadir_Etkilesim_deger_ve_pazarlama\"><\/span><span style=\"color: #ff9900;\"><strong>de \u00fc\u00e7 anahtar madde bulunmaktad\u0131r. Etkile\u015fim, de\u011fer ve pazarlama.<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\r\n\r\n\r\n\r\n<p><strong>Etkile\u015fim:<\/strong> Sosyal medyada insanlarla etkile\u015fime ge\u00e7mek, potansiyel m\u00fc\u015fteri say\u0131labilecek insanlara marka hakk\u0131nda bilgiler vermek ve gelen sorulara cevap vermek etkile\u015fim olarak kabul edilmektedir. Sadece \u00fcr\u00fcn tan\u0131t\u0131m\u0131 veya \u00fcr\u00fcn satmaya y\u00f6nelik olarak sosyal medya kullan\u0131m\u0131 ba\u015far\u0131l\u0131 bir sosyal medya etkile\u015fimi de\u011fildir. Facebook ya da Twitter\u2019daki potansiyel m\u00fc\u015fteriler, insanlarla etkile\u015fime ge\u00e7mek i\u00e7in bu mecralarda bulunmaktad\u0131r.<\/p>\r\n\r\n\r\n\r\n<p><strong>De\u011fer: <\/strong>Sosyal payla\u015f\u0131mlarla takip\u00e7ilere katma de\u011fer katacak aktivitelerdir. Firma kendi sekt\u00f6r\u00fcyle alakal\u0131 bilgiler bar\u0131nd\u0131ran bir blog sayfas\u0131 olu\u015fturup, konular\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 sosyal medya arac\u0131l\u0131\u011f\u0131 ile payla\u015farak takip\u00e7ilerini bilgilendirilir. Blog \u00fczerinde verilen bilgiler de \u00fcr\u00fcn sat\u0131\u015f\u0131na y\u00f6nelik olarak sat\u0131\u015f yap\u0131lan web sitesine y\u00f6nlendirilir.<\/p>\r\n\r\n\r\n\r\n<p><strong>Pazarlama: <\/strong>Sosyal medya ger\u00e7ekte bir rekl\u00e2m platformu de\u011fildir. Bu platformlardaki trafik ve yo\u011funluk, sosyal medyay\u0131 \u015firketlerin \u00fcr\u00fcnlerinin rekl\u00e2mlar\u0131n\u0131 yapabildi\u011fi bir platforma d\u00f6n\u00fc\u015ft\u00fcrmektedir. Firmalar promosyonlar\u0131n\u0131, marka ile ilgili haberlerini sosyal medya \u00fczerinden payla\u015fmaktad\u0131r. Sosyal medya kullan\u0131m\u0131nda s\u00fcreklilik \u00e7ok \u00f6nemlidir. Sosyal medya kullanmaya ba\u015flayan firma, bir s\u00fcre her g\u00fcn payla\u015f\u0131m yapt\u0131ktan sonra 1 hafta ortal\u0131kta g\u00f6r\u00fcnmedi\u011finde yarardan \u00e7ok zarar g\u00f6recektir. Sosyal medya kullanmaya karar verirken buna da dikkat edilmelidir. (Balc\u0131, K., 2012.)<\/p>\r\n<p><em>Marker Groupe\u2019un sa\u011flad\u0131\u011f\u0131 hizmetler hakk\u0131nda bilgi edinmek i\u00e7in bizimle\u00a0<a href=\"https:\/\/www.markergroupe.com\/iletisim\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\">MarkerGroupe.com<\/a>\u00a0web sitesi \u00fczerinden veya\u00a0<span style=\"color: #ffcc00;\">hello@markergroupe.com<\/span>\u00a0e-mail adresi \u00fczerinden ileti\u015fime ge\u00e7ebilirsiniz.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Arkan\u0131zda s\u00fcrekli dola\u015farak size farkl\u0131 \u00f6nerilerde bulunan, &#8221;alacaksan al almayacaksan alma&#8221; , &#8221;\u00e7\u0131k git&#8221; \u00c7\u00f6pe ta\u015f\u0131der gibi bakan bir sat\u0131\u015f g\u00f6revlisinin olmad\u0131\u011f\u0131 ama \u00fcr\u00fcnle de s\u0131cak temas kurmadan internet mecralar\u0131nda \u00e7e\u015fitli y\u00f6ntemlerle yap\u0131lan pazarlamad\u0131r.\ufeff<\/p>\n","protected":false},"author":1,"featured_media":39516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1505,1489],"tags":[1473,1495],"class_list":["post-32683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-medya","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32683"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/39516"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}