{"id":32596,"date":"2022-08-11T13:59:52","date_gmt":"2022-08-11T10:59:52","guid":{"rendered":"https:\/\/thedigitalmarker.com\/?p=32596"},"modified":"2025-07-04T15:35:32","modified_gmt":"2025-07-04T12:35:32","slug":"dijitalde-her-isin-basi-planlamadir","status":"publish","type":"post","link":"https:\/\/blog.markergroupe.com\/tr\/dijitalde-her-isin-basi-planlamadir\/","title":{"rendered":"Dijitalde Her \u0130\u015fin Ba\u015f\u0131 Planlamad\u0131r"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.markergroupe.com\/tr\/dijitalde-her-isin-basi-planlamadir\/#Her_Marka_Hedef_Kitlesiyle_Bag_Kurmali\" >Her Marka Hedef Kitlesiyle Ba\u011f Kurmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.markergroupe.com\/tr\/dijitalde-her-isin-basi-planlamadir\/#Medya_Planlamasi_Yapilirken_Baska_Nelere_Dikkat_Edilmeli\" >Medya Planlamas\u0131 Yap\u0131l\u0131rken Ba\u015fka Nelere Dikkat Edilmeli<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"has-medium-font-size\"><em><strong>Medya planlama temelde bir markan\u0131n, \u00fcr\u00fcn veya hizmet mesaj\u0131n\u0131n potansiyel t\u00fcketicisine ula\u015fmas\u0131n\u0131n en iyi yolu nedir? sorusuna cevap arayan bir dizi karar\u0131n al\u0131nma s\u00fcrecidir.\u00a0Medya Planlama pazarlama plan\u0131n\u0131n bir par\u00e7as\u0131d\u0131r.<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-color has-very-dark-gray-color\">Etkin bir medya plan\u0131 pazarlama plan\u0131n\u0131n bir par\u00e7as\u0131d\u0131r ve onu takip eder. Marka pazarlama hedefini, stratejisini ve karmas\u0131n\u0131 medya plan\u0131 ile \u00f6nceden belirler.\u00a0Zira medya planlama pazarlama karmas\u0131n\u0131n sonu gelmez \u00abP\u00bb lerinin bir alt unsurudur. Marka veya medya planlamay\u0131 yapan ajans\u0131n\u00a0i\u015fi pek de kolay de\u011fil. <strong>Medya planlama<\/strong> labirentinde insanlar, ortam, medya karmas\u0131, zamanlama (saat, g\u00fcn, sezon, mevsim), seviye (eri\u015fim), say\u0131da\/kez ileti\u015fim (mesaj\u0131n efektif frekansta ula\u015ft\u0131r\u0131lmas\u0131) ve fiyat gibi bir\u00e7ok temel unsur dikkate al\u0131narak yap\u0131lmal\u0131d\u0131r.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><span style=\"color: #ffffff;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32871 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/05\/teamworks_digitalmarker-1024x561-1.jpg\" alt=\"\" width=\"609\" height=\"333\" title=\"\"><\/span><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"has-text-color wp-block-heading\" style=\"color: #ffcf00;\"><span class=\"ez-toc-section\" id=\"Her_Marka_Hedef_Kitlesiyle_Bag_Kurmali\"><\/span><strong style=\"font-size: inherit;\">Her Marka Hedef Kitlesiyle Ba\u011f Kurmal\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Her markan\u0131n ana hedefi, hedef kitle ile marka t\u00fcnelinin her ad\u0131m\u0131nda g\u00fc\u00e7l\u00fc ba\u011f kurmakt\u0131r. Marka bilinirlik, de\u011ferlendirme, d\u00fc\u015f\u00fcnme, sat\u0131n alma, sadakat ve \u00f6nerme gibi maddeleri benimseyerek m\u00fc\u015fteri ile direk ba\u011f kurmal\u0131d\u0131r. Ba\u011f ne kadar g\u00fc\u00e7l\u00fc olursa, monolog\u2019dan pozitif diyolo\u011fa ge\u00e7i\u015f o kadar ba\u015far\u0131l\u0131 olacak, verilen mesajlar ba\u015far\u0131yla alg\u0131lanm\u0131\u015f, marka ile hedef kitle aras\u0131ndaki ba\u011f artt\u0131r\u0131lacakt\u0131r. Marka de\u011ferlendirmesi sonucunda; Markan\u0131n ihtiyac\u0131 olan noktalar\u0131n tespiti ve bu noktalardaki ihtiya\u00e7lar\u0131n ileti\u015fim ile nas\u0131l \u00e7\u00f6z\u00fclebildi\u011fi ortaya koyulur. Stratejik medya planlaman\u0131n ilk ad\u0131m\u0131 marka ihtiya\u00e7lar\u0131 do\u011frultusunda medya yat\u0131r\u0131mlar\u0131n\u0131n hangi do\u011frulara yap\u0131laca\u011f\u0131n\u0131 saptamakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>\u0130yi planlaman\u0131n ba\u015flang\u0131c\u0131 onun kalbinden ba\u015flar. \u0130yi bir medya planlamas\u0131 haz\u0131rlarken \u015fu unsurlara dikkat etmelidir; markan\u0131n \u00f6zge\u00e7mi\u015fi, \u00fcr\u00fcn bilgisi ve ge\u00e7mi\u015fi, pazardaki mevcut tehditler ve rakipler, net hedefler, pazarlama, sat\u0131\u015f, ileti\u015fim, \u00fcr\u00fcn ya da hizmetin ula\u015faca\u011f\u0131 potansiyel insanlar, \u00a0ana mesaj, kreatif d\u00fcnya, sat\u0131\u015f fig\u00fcrleri, marka de\u011ferleri ve ula\u015fmak istenen yer ve pazar pay\u0131 gibi unsurlar analiz edilmeden iyi bir medya planlaman\u0131n ortaya \u00e7\u0131kmas\u0131 m\u00fcmk\u00fcn de\u011fildir.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-32669 aligncenter\" src=\"https:\/\/blog.markergroupe.com\/wp-content\/uploads\/2019\/04\/digitalmarker_dijital-medya-planlama-e1554576990705.jpg\" alt=\"\" title=\"\"><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>Medya Planlama<\/strong> i\u015fi s\u00fcreklilik arz eden ve iyi bir ak\u0131\u015f gerektiren s\u00fcre\u00e7tir.\u00a0Bu s\u00fcre\u00e7te Dijital Planlamac\u0131 kimdir ve ne i\u015f yapar? \u00a0Dijital Planlamac\u0131 s\u00fcrekli data ve hedef kitle analizi yapan, \u00f6l\u00e7\u00fcmleme ve hedefleme yapan, teknoloji seven, detayc\u0131 m\u00fc\u015fteri temsilcisi ya da proje y\u00f6neticisidir.<\/p>\r\n\r\n\r\n\r\n<p>Medya Planlama yaparken ilk \u00f6nce Medya Plan\u0131ndan beklentiler ve bunlara kar\u015f\u0131l\u0131k gelebilecek \u00e7\u00f6z\u00fcmler derlenir. Bu \u00e7\u00f6z\u00fcmlerden birincisi ama\u00e7; (reach, unique, izlenme, ba\u015far\u0131l\u0131 sonu\u00e7 adedi, b\u00fcy\u00fck g\u00f6rseller, frekans, hedefli yay\u0131n, tamamlanma oran\u0131, earned medya d\u00f6n\u00fc\u015f\u00fc, ve birim maliyet) ikincisi ise KPI&#8217;d\u0131r. (click, izlenme, reach, download) Yap\u0131lan medya plan\u0131, mecra, materyal ve hedef kitle a\u00e7\u0131s\u0131ndan ele al\u0131n\u0131r.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"has-text-color wp-block-heading\" style=\"color: #ffcf00;\"><span class=\"ez-toc-section\" id=\"Medya_Planlamasi_Yapilirken_Baska_Nelere_Dikkat_Edilmeli\"><\/span><span style=\"color: #ffcc00;\"><strong>Medya Planlamas\u0131 Yap\u0131l\u0131rken Ba\u015fka Nelere Dikkat Edilmeli<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p><em><strong>Non-digital aktivite var m\u0131d\u0131r? \u00a0(TV Spotu ya da Event)<br \/>\u0130leti\u015fim yap\u0131lan insanlar ile ileriye d\u00f6n\u00fck nas\u0131l bir ba\u011f kuraca\u011f\u0131z? \u00a0(Remarketing ve CRM havuzu)<br \/>Yarat\u0131c\u0131 mecra uygulamalar\u0131na yer verebiliyor muyuz? \u00a0(Mecra ile brain-storming yaparak farkl\u0131 yenilik\u00e7i kullan\u0131mlar \u00fcretilir.)<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<p>Markalar dijital planlama yaparken profesyonel ki\u015filerle veya dijital i\u015flerini y\u00fcr\u00fctecek medya planlama ve reklam ajans\u0131 ile \u00e7al\u0131\u015fmal\u0131d\u0131r. Dijital Medya Planlama ve Sat\u0131n Alma \u00e7\u00f6z\u00fcmleri hakk\u0131nda bilgi edinmeki\u00e7in info@thedigitalmarker.com adresine mail g\u00f6nderebilirsiniz.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Medya planlama temelde bir markan\u0131n, \u00fcr\u00fcn veya hizmet mesaj\u0131n\u0131n potansiyel t\u00fcketicisine ula\u015fmas\u0131n\u0131n en iyi yolu nedir? sorusuna cevap arayan bir dizi karar\u0131n al\u0131nma s\u00fcrecidir. Medya Planlama pazarlama plan\u0131n\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":34979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[638,1489],"tags":[1473,1495,1149],"class_list":["post-32596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-tr","category-dijital-pazarlama","tag-digital-marker-tr","tag-dijital-pazarlama","tag-medya-planlama"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/comments?post=32596"}],"version-history":[{"count":0,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/posts\/32596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media\/34979"}],"wp:attachment":[{"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/media?parent=32596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/categories?post=32596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markergroupe.com\/tr\/wp-json\/wp\/v2\/tags?post=32596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}